3 Story Tools Your Brand Needs (FS048)

3 Story Tools Your Brand Needs (FS048)

Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you.

In this episode Chase shares insights about story that can help your brand do just that, including:

  • 3 elements of story that will change how you look at your business
  • The paradigm shift responsible for why the big guys (Pat Flynn, Steve Kamb, Corbett) wanted to work with Chase in the first place
  • A simple equation for telling a compelling story (or tagline, headline, etc)
  • Some jokes about Caleb’s age and Corbett’s hats

It’s a good’n. Jump in to the comments below and let us know what you think. (We spend some time up front catching up on the state of Fizzle and what we’re learning before getting into the topic of this episode.)

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Your brand could move people from bored to dynamically involved in your business. Is it broken?
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April is Audience Month

Understanding your audience can be the key difference between success and failure in your business. It defines the line between a “project” and a real business.

Do you know who you serve, what they struggle with, what they’d pay you for? We want to help you get to clarity. So send in your questions and we’ll answer them on the air.

Ask us a question »

Show Notes

Fizzle is Hiring! Join Us as a Member Success Specialist - “The FizzleCo team is growing! We are looking for our first new team member since Fizzle launched over a year ago.”

How To Hire Like a Bootstrapper With Special Guest Laura Roeder - A great episode of a podcast I listen to. (I was actually on an episode here.)

Chris Ducker on Validation as an Entrepreneur - I had a talk with Chris Ducker recently that you can listen to at the bottom of this great post from Caleb.

Teenage Mutant Ninja Turtles Official Trailer #1 (2014) - This is… I just… I mean… I’m shell shocked.

The foot clan hideout. – YouTube - This, on the other hand… so awesome. Regular or menthol?

Pioneer Nation - “We’re inviting independent entrepreneurs, small business owners, and freelancers to join us for an all-new adventure.”

R.I.P. Tervoor’stache - We’ll miss your gentle, gentle touches.

RIP Tervoorstache

Chase’s Pioneer Nation Talk Slides & Worksheets - In case you wanted to see that kind of stuff.

Chase in hats on stages

Fizzle | Defining Your Audience - “If you haven’t defined your audience well you’re, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others.”

Fizzle | Essentials of Website Design for Business Builders - “In this course we tackle the essential and most important elements of website design, from the most common mistakes through to the conversion system we used to create exceptionally high performing websites. (Chase has been the chosen designer of many big-time, successful founders like Pat Flynn, Steve Kamb and our very own Corbett Barr).

A Million Miles in a Thousand Years: How I Learned to Live a Better Story by Donald Miller - This is the book I read through in one sitting recently. Such a good take on how to use the principles of story to shape a better life.

Resonate: Present Visual Stories that Transform Audiences by Nancy Duarte - “Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they’ve wasted their time? All too often, presentations don’t resonate with the audience and move them to transformative action.”

Michael G. Pacchione | LinkedIn - If you want to put together a really great presentation, this is the guy to work with.

Steve’s Site: Ending the Grind - This is the Steve I found in comments on Think Traffic. Make sure you listen to hear how his story inspired the design of Think Traffic.

Get the free guide to defining your audience
  • Nathan Collier

    You read every single comment on Think Traffic? As a contractor!?! Holy hot tips man. That’s gold. I’ve got a long-term, well-paying client I thought I was doing great writing work for. But I’ve never done anything close to that kind of research.

    Off to do some reading.

  • Alberto Cabas Vidani

    Hey, do you know you talked about the same concept of the latest episode of the new rainmaker podcast?

    • Chase Reeves

      Didn’t know that. Thanks, Alberto.

  • http://www.paul-doran.com Paul Doran

    You can’t join up the dots going forward, but I agree that showing you care generally pays dividends both personally and in business.

  • Angela Ponsford

    Me, Me, Me!!! This really hit home for me. I soooo need to get into the head of my ideal customer more and find out what’s really at stake for them. Thanks again for all the awesomeness you guys bring to the world :)

    • Angela Ponsford

      PS I’m the Polkadotschick ;)

      • Chase Reeves

        YAY! I so love putting a face to an itunes review.

  • Seth Williams

    Wow. Never in my life have I seen such a shocking level of rebellion and recklessness as in the foot clan hideout. I actually gasped out-loud when Sam Rockwell broke out those cigarettes. It’s frightening to think that this is America’s future.

    • Chase Reeves

      Dude, you… are my favorite. SAM ROCKWELL! “Regular or menthol?” the kids playing poker? Iconic scene for me.

  • Bree Brouwer

    Chase is 100% right: that hat thing really does work.

    Last year, I wore a maroon fedora around at RTX in Austin, and everyone knew who I was every day. My friends even asked me to wear it again this year so they can find me.

  • http://benaustinblog.com Ben Austin

    This has actually been my favorite episode so far. I got a ton of good notes out of the storytelling bit.

    I have been implementing these ideas in my stories and have been getting really good responses from people.

    You guys rock!

Up Next:

When To Move On (FS068)

How long are you going to think to yourself “I need to give that a shot” before you take the leap and try it? In this episode we share our own stories about moving on, what we learned, how we did it, and how to do it better.

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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