A Walk Through Making Your First Product in 7 Steps (FS027)

Can you get over the psychological roadblocks and self sabotaging tendencies and create something valuable enough for people to buy?

Have you tried? Have you heard the voice in your head calling you out?

“You piece of crap. Nobody’s gonna buy this stupid thing. Who do you think you are? There are so many others smarter than you about this. What makes you think anyone will care?”

I’ve felt that. So have Corbett and Caleb. In fact, most of the successful internetters we speak to have hit that same roadblock.

So let’s talk about how to get through that bullshit and start making something your audience is going to love.

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”It’s easy to ship a blog post, hard to ship something to sell. Here are 7 steps to overcome the roadblocks.”
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Corbett’s 7 Steps to a Prosperous Product

  1. Choose a topic… something to learn and become an expert/uber-geek in. This is the general direction you’re going to go with your business either because it’s something you enjoy or something you struggle with and want to figure it out and teach others.
  2. Build an audience… start putting ideas out there and seeing if people connect with them. Are your ideas and hunches about their struggles true?
  3. 1-on-1 coaching… offer some services (Michael Port’s Book Yourself Solid is an excellent resource here). Not just a general hourly rate, but an idea of a transformation people are going to go through. Get a feel for helping one specific person have that transformation. Go above and beyond, doesn’t matter if it’s unscalable; this is market research.
  4. Run a challenge… start with the end in mind. By the end of 30 days you’re going to be able to ________. “It’s free, just sign up with your email and we’ll send you weekly emails.” This process and content will create the underpinnings of your product.
  5. Host classes, record them… offer one-off classes. Record them to integrate into the product later. Sell these, but cheaply. Allows you to test out the process of selling the product, using the payment technology, see how the content is heard/received, etc.
  6. Announce and assemble the product… start gathering interest. what it’s gonna do from start to finish. Grow an email list by announcing it, saying when it’s coming out, who it’s for, what it’ll do. The product is built from the content you used in the challenge and refined by the experience with coaching and classes.
  7. Launch Your Product (+ Keep Selling It)… Get it out there, do the launch stuff, but don’t stop there. You’ve got a great thing now, something you know works and is helpful… something to iterate, make better, and offer for the next several years. Good on ‘ya :)

Show Notes

Start A Blog That Matters is in Fizzle“This course sells for $97 separately, but now we’re adding it to the Fizzle library. That’s right, Start a Blog that Matters is now included in your Fizzle membership!”

A new horror film by Wes Anderson — an excellent faux trailer from Saturday Night Live.

Scott Dinsmore | Live Your Legend — Corbett mentioned how he helped Scott build this site and much of the Start a Blog That Matters material came from this experience.

18 Months, 2 Blogs, Six Figures — Think Traffic — the guide Corbett wrote in 2010 that chronicles his journey to earning his income online.

Fizzle Founder’s Stories — In Fizzle we have loads of deep interviews with folks who’ve made successful business online. We mention Nathan Barry and Brett Kelly in this episode. Those are superb, and there’s a ton more if you haven’t tried em yet.

Push Standards | Design by Tom Ross“You can bang your head against a wall trying to tweak your website for months, or you can trust in the process of someone who does this professionally.”

Steven Pressfield on What 10,000 Hours Gets You“But what exactly are we learning when we’re beating our brains out all those years?”

A Million Miles in a Thousand Years: How I Learned to Live a Better Story: Donald Miller — An amazing look into what would happen if you looked at your life the way a director looks at a movie.

Simple Green Smoothies – Drink your veggies and feel incredible!“Welcome soon-to-be spinach lover! with simple green smoothies by your side, get ready to boost your energy, lose weight effortlessly and make healthy eating a lifestyle— not a diet.”

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  • http://hannahedia.com Hannah Edia

    I Love this write up, thanks for sharing! I especially liked that it followed Nathan Barry’s post on ‘why product first is the better way to build a profitable audience’. Way to go Corbett, I’l definitely put these to work.

    • http://thinktraffic.net Corbett Barr

      Thanks Hannah, keep us posted on your progress!

  • http://riomobooks.com/blog Tate Johnston

    I am so addicted to the Fizzle show!

    I’m grateful it only comes out once a week … so that after I’ve enjoyed and been encouraged by the “content” (Apologies, Kurt Vonnegut), I can get on with taking insanely useful action steps the rest of the week.

    Thanks for walking us through the specific, practical and actionable Corbett’s 7 Steps To A Prosperous Product in such an entertaining and engaging way.

    • http://thinktraffic.net Corbett Barr

      Well, that’s good, I’m pretty sure once a week is all we can handle too ;) Thanks for listening every week Tate, we appreciate it!

  • http://blogtomedia.com/ william

    Hey guys killer show! I don’t usually listen to business podcasts as I mostly listen to comedy. I’m loving the way you guys throw some comedy and jokes into the show, keep it up.

    Listening to the show definitely inspired some thoughts and some things I wanna act on but I have a question. One thing that you really seemed to stress in this episode was using coaching to build and fine tune a product.

    I am in a couple of different niches and have put out multiple products but for some reason the thought of coaching sounds intimidating. When I think of coaching I think of the internet marketing guru charging $2000 per session and having over 20 years of experience.

    So what would you recommend as a good way to ease into coaching or make the process a little less frightening?

    • http://graphicdesignblender.com Preston

      I know I’m not “the guys” but hopefully I can offer a small piece of insight.

      I have found that even being part of a very active mastermind group allows me to “mentor” people or “coach” people and get a similar result.

      It’s not coaching for profit, but you reap the benefits of a mastermind group and get the insight you need to develop a quality product.

      Best of luck!

  • http://www.yourgardensanctuary.com Jim Anderson

    Great show and write up guys, one of your best so far. Insanely useful action steps. I joined fizzle yesterday and I have to imagine you will get quite a few new members as a result of this one.

  • http://graphicdesignblender.com Preston

    Great show, guys. Loved it.

    You really drove home the importance of considering marketing from square one when releasing a product. It’s a lot harder to build some piece of garbage and resort to sketchy tactics to sell it than to just build something valuable in the first place. [insert Hemorrhoid reference here ]

    When you think marketing, you’ve got to include product development in the “marketing” process. Otherwise, you’re not doing marketing, your doing mediocre product development and then sleazy sales.

    Keep up the great work. Totally addicted to the show.

  • http://earnmoneywithsteve.com/ Steve West

    This is a great post :)

    I’m in the process of making a couple of products at the moment, ones an ebook and the other is a video course. Yes I have also been getting those thoughts coming and going, so important to stay positive, and stay focused!


  • http://www.bookyourselfsolid.com Michael Port

    Hi guys,

    Thanks for the kind mention of Book Yourself Solid. I did a read through of your blog and listed to this podcast. Fantastic. Keep up the great work. You’re making a real difference in the lives of others.

    – Michael Port

  • http://www.fanextra.com Tom Ross

    Bahaha, just a heads up but ‘roger me’ means ‘give me anal sex’. Just burst out laughing in my shared office space listening to Chase’s impression of me. Terrifying…

    Loved this episode guys. I’d love to see this episode broken down even further within a course at Fizzle, as product creation is something I need a big nudge with.

    Keep up the great work!

    • http://TrafficSmartMarketing.com/ Tom Southern

      “Roger” just means “a great shag” with no contact point favoured over any other. I wonder what the slang is for a great show?

  • http://www.bloggingcage.com/open-blogging-discussion-ask-directly-from-experts/ Kulwant

    You always make me feel happy with your awesome tips and useful resources. Corbett, we are building an SEO plugin these days and have invested around $7000 on its development.

    It’s about to complete but I am very much worried about its promotion as it’s our first product. Can you please share some promotion tips or any article from ThinkTraffic which can help me to learn some tactics?

  • http://about.me/harleyeblen Harley Eblen

    Chase, while I might have a badass name, you are just an all around badass guy.

    Just sayin.

  • http://joyandresonance.com Shan

    Hey Chase, Corbett, Caleb,

    I haven’t been around since forever because I’ve had some other stuff going on, but have just started to interact with Fizzle again and am thrilled to bits by this podcast. I have a major program that I’ve just started brainstorming and this podcast was insanely useful in terms of taking a ‘module’ type approach to it and creating as I go then bundling as opposed to feeling I have to get the whole thing running beautifully and perfectly up front.

    I love the idea of getting feedback from clients before making the whole thing in one big bang to ensure it serves those it’s aimed at. If I can’t be of service to my clients then I don’t really want to be in business. Kudos to all three of you and thank you so much for the wonderful Fizzle show – it wasn’t around when I was initially hanging out on Fizzle in the early days and it’s the BEST addition ever.

    Thankful for the laughs, too!

  • http://www.bjjtrainingjournal.com Amechi (on Fizzle)

    I have devoured every one of these podcasts and I think that this episode may be the best one. Loved it! AND Michael Port even commented on it!! BAD ASS. I’m even a fan of the Fizzle Show fans, lol. Thanks for all of the great work. Please keep em comin!

  • http://www.renegadedad.net/ Tim

    Damn, this episode was so good. Somehow I missed it when it came out but luckily you guys mentioned again in episode 35…which is another great episode. You guys rock, this is damn helpful and perfectly timed for me right now. Thanks fellas.

  • Jeremy Devens

    The only podcast I re-listen to. Well done, sirs.

  • http://TrafficSmartMarketing.com/ Tom Southern

    Great piece of advice in this show for me was to be specific about the outcome/result people will get from my product. Then sell the product on this outcome/result. Cheers!

  • http://AbsoluteTravelAddict.com April D. Thompson

    Pretty awesome. I just signed up for the 30 day just ship it course. I was ready to just bang it out all at once, but now considering maybe making it a challenge or doing pieces of the 5 week course sold individually and then as a whole. Gah! So many choices.

  • Dustin Baier

    Found this episode through the product path. So good. Totally, need more preacher Corbett!

Up Next:

Top 5 Tips for Building a Business (& Other Questions) (FS031)

Fizzle Show listeners are asking questions! We’ve received a ton and in this episode we go deep on a few of them answering questions like: Hey Guys: if you haven’t subscribed yet on iTunes, you really should. Here’s the link. (While you’re there maybe write us a review?)

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