Are Your Customers and Fans Different People? Here’s how to find out.

If you’re like us, your audience and potential customer are one in the same.

If you listen to our podcast, you could be a Fizzler.

But what if your audience/readers/fans and customers are different people? What if the people that visit your website aren’t the people that eventually help pay your bills (and vice versa)?

In this video Josh Shipp, Youth Speaker and Teen Expert, shares how he found out the difference between the two in his business and what he does to cater to each of them. (Hint: the kids he speaks to aren’t his customer.)

(If you don’t see the video above, you can view it on YouTube.)

If they’re not one in the same for your business you may need to do some brainstorming to find out:

  • What makes them different?
  • Where do they each hangout online?
  • What kind of budget (if any) do they each have to pay for what I offer?
  • When they’re different, how can you build your audience to gain trust with your customers?

Homework: Write down and describe in detail three potential ideal audience members. Then do the same for ideal customers. Are they the same people?

It’s important to clearly define who your audience is versus who your buyer is. Here’s how.
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1 of 25+ In-depth Interviews with Successful Founders


Josh Shipp has been public speaking since he was 17. He toured with Bill Cosby when he was still a kid, used to be on MTV’s Total Request Live, and just recently had his own TV show with Oprah’s executive producer.

He now runs a seven-figure business as a “youths” speaker and founder of Youth Speaker University.

In this 90-minute founder story, Chase sits down to chat with Josh about how important it is to be on other platforms, the key difference between your audience and your buyers, how to get past (but embrace the stage of) being terrible, and how to productize yourself as the person behind

Watch his full Founder Story for just $1.

Is your audience full of potential customers? If not, how are you properly reach and serving both?

Let us know in the comments below this post.

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  • Jeff Jones

    More great content, guys!

    I know this is not something most entrepreneurs think about. Sure, they may be focusing on who they want to sell to but do they realize most of their audience is something completely different?

    Getting us to stop and take another look at what the hell we’re doing is yet another reason you guys rock!

    And Josh, I’m really glad you were able to work “thrice” into the video-LOL!


  • kimanzi constable

    Great interview as always. This is the only podcast I listen to in the shower. Too much information?

  • Deron@Bos Organization

    “I’m edgy, look at my hair and my soft hands!”
    “Thank you…I will kill you.”

Up Next:

Tactics To Understand Your Ideal Client, Reader or Market (FS050)

Last week was the first part of an excellent series where we bring experts in to shed light on how they discover, define and target their audience. We talked about how this process can make the difference between a product/service/article released into crickets (people ignoring you) or released into the hearts and minds of an engaged audience (ready to buy something from you).

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