The Sparkline

For independent creatives and entrepreneurs building matterful things.

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Posts by: Caleb Wojcik

Co-Founder of Fizzle.co. Making online biz education more honest, more affordable, and less douchey. I also write and podcast at CalebWojcik.com.

Have you been to a conference before where there are more people wearing a kilt and a Darth Vader helmet while riding a unicycle playing a bagpipe that shoots flames out the back than people wearing a suit and tie?

Now that we’re coming to the end of the year everyone is doing their annual planning and review (us included). The biggest problem I’ve had doing these in the past is that I overcommit myself to what can actually be accomplished.

Everything changes when we stop thinking about how to get ahead or skip steps, and focus instead on building consistent, repetitive creative habits. Business builders early on in their career often think looking for shortcuts or figuring out the mistakes to avoid is the best way to be successful faster.

There may come a day when you need to switch domains. It might be that the brand name you chose years ago doesn’t properly explain what your unique selling proposition is anymore. Or maybe you are transitioning from a branded domain to a personal domain. Or vice versa.