The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Posts by: Caleb Wojcik

Former Co-Founder of Fizzle. I now teach web creatives how to make better videos of themselves at DIY Video Guy and do video production at Caleb Wojcik Films.

Unlike how most people get started writing and creating online, which is typically very lonely, Pixar thrives on collaboration. Employees there aren’t afraid of criticism, but rather embrace it, for it makes them and what they create better. Entire scenes they may have worked tireless nights on can get cut if they don’t build on the story being told.

Figuring out what you should be spending your time on is a lot of work. Then there is the whole "doing the work" part. The distinction between these two modes, dubbed CEO and Worker Bee by our very own Chase Reeves, is an important mental barrier to create, especially for a solo bootstrapping founder.

Have you been to a conference before where there are more people wearing a kilt and a Darth Vader helmet while riding a unicycle playing a bagpipe that shoots flames out the back than people wearing a suit and tie?

I used to be so caught up with vanity stats and metrics when I first started blogging that I didn’t realize how much energy I was wasting. It took me a long time to figure it out too.

Now that we’re coming to the end of the year everyone is doing their annual planning and review (us included). The biggest problem I’ve had doing these in the past is that I overcommit myself to what can actually be accomplished.