The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Posts by: Chase Reeves

I think, fiddle and flahoolick. Excitable. Co founder and drawer guy at Fizzle.co

When you’re working on a big project by yourself, you’ve got to have a system to keep your sanity. Most of the big projects we work on — starting a blog, creating a product, publishing a series of podcast episodes, etc — have tons of moving pieces and there’s no one but ourselves to manage things.

How do you go about building new skills when you need them but you don’t yet have them? Maybe you need to learn how to create a blog or podcast. Or maybe you want to get better at design. Maybe you need to do some customer research but you don’t know how. Or maybe you’re trying to write killer articles that get shared and make some serious impact.

I watched Woody Allen’s Sleeper last night. It’s an early 70’s faux-future weirdness movie… in a good way. There’s an orgasm machine. (Which, by the way, I think we’ve come far enough into the future to deserve an orgasm machine. We all work hard, we deserve this. C’mon the future!)

Everybody talks about personal brand. Some people have made their whole business about it. Others have made their whole business through it. I find that a lot of the time, when people ask about personal brand, they’re really asking about an “easy button.”

A Fizzler recently launched their product and achieved significantly lesser results than she expected. If you’ve been there you remember the heaviness of that realization. “That was my launch. These are my results. Now what? Does this product suck? DO I SUCK?”