The Sparkline

For independent creatives and entrepreneurs building matterful things.

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Posts by: Chase Reeves

I think, fiddle and flahoolick. Excitable. Co founder and drawer guy at Fizzle.co

Q: What’s the secret of growing a startup? “You’ve got to start with a small, intense fire. Suppose you’re the Apple I. They only made about 500 of those things, so, all they had to do was find 500 people to buy these computers, and they launched Apple. APPLE!

There’s one question that can get to the heart of whether what you’re working on is a soon-to-be-failed side project or a business with a good shot at financial success. This is the question that kickstarted my career as a designer. After wallowing and fiddling with side projects for years, I finally grokked the bit I was missing.

Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you. In this episode Chase shares insights about story that can help your brand do just that, including:

On episode 44 of the Fizzle Show we shared a bit at the end about some of the inbox management practices we've come to love. Below is a list of those and others that didn't make it into the show. Share your tips in the comments.

Conversion. List building. Signup forms. Giveaways. Freebies. Conversion. Etc. The best thing about this episode is how much Corbett talks. If you want to grow your email list, get your notepad out, pour yourself a coffee/tea and press play. This is a good one covering:

There are two ways of building your thing… the idea, the book, the course, the painting, the business, whatever your thing is. In this article, Julie Zhuo (product design director at Facebook) lays out the two ways like this:

If you’re going to do email right in your business, you may need to start over from scratch and reset your foundation about how to use email as a tool to grow your audience the right way.