The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Posts by: Sarah Peck

Writer, designer, storyteller. I teach writing workshops, create killer communications projects, tell stories. Swim, dance, yoga + handstands. ItStartsWith.com

In the world of online and email communication, writing powerful copy makes all the difference. The sun's been down for hours and you are alone with a warm drink next to your laptop. You're burning the midnight oil again in the back room, building your online business, and you know you need to put another post up on your blog, but you're just not sure what, exactly, to write about.