What To Send Your Email List (FS046)

In the previous episode we showed you how to grow your email list. Now it’s time to talk about the nitty gritty nuts and bolts.

In this episode we get into:

  • What kinds of emails to send.
  • How often you should send them.
  • What metrics to pay attention to.
  • How to increase open rates.
  • Why people unsubscribe.
  • What makes a good subject line.
  • BONUS: how bagels are made.

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The nitty gritty nuts and bolts of email. What to send. How often. Etc.
  or copy + Facebook

Fizzle Course: The First 10k Subscribers and Beyond

Corbett’s course on growing your email list is exceptional. You should know about it. If you’re serious about growing your email list (and your business) you should take this course.

22 lessons. 3 hours of training. Tons of insights. Well worth a buck. (It only costs $1, srsly.)

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Show Notes

These Numbers Have Faces — Great organization. Great founder. Big fan.

There Is No That“Note from Chase: a friend sent me the article below. I didn’t even get all the way through reading it the first time before I reached out to the author to ask to republish it here on The Sparkline.”

Heavy-Ass Weights“This is going to be a tough love post. I’m going to pick on a reader for a minute, so bear with me.”

Josh Shipp — Corbett mentions the emails josh sends.

Exact Target – Social & Email Report — A PDF study with a bunch of goodies about email, social media, etc.

Email Marketing Benchmarks | MailChimp — Shows what open and click rates are common in different industries.

Subject Line Comparison | MailChimp“New email marketers often ask us, “How should I write my subject lines so that more recipients will open my emails?” In order to answer that question, we analyzed more than 40 million emails sent from customers through MailChimp, and singled out the ones with the highest and lowest open rates.”

The Science Behind Those Obama Campaign E-Mails – Businessweek“One fascination in a presidential race mostly bereft of intrigue was the strange, incessant, and weirdly overfamiliar e-mails that emanated from the Obama campaign.”

How do I know if I’m writing a good subject line? | MailChimp.com“The nerds in MailChimp Labs recently unveiled a new experiment called the Subject Line Researcher. It’s kind of like Google’s Keyword Tool, but for email marketing. And it’s free for all MailChimp users.”

Scott Dinsmore: Live Your Legend and Connect With Anyone – YouTube — I couldn’t find anything on Scott sending the “insert subject line here” email, but I did find this.

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  • Carolyn Mycue

    To Chase’s point, I open emails from you because they are from you. I don’t even care what the subject line is. I respect that when you send me something, there is value in it. Even if I don’t entirely agree with the information you send, it is inherently useful because it creates an opportunity to gain a sense of where I’m at personally and professionally.

    Any time I’ve studied or experimented with “copy”, it makes me feel ooky: like I’m trying to be something I’m not in order to appeal to people who aren’t responding to me when I’m simply being me. The people who will resonate most with me are done being manipulated by clever copy designed to undermine their autonomy. Instead, copy has become their signal to proceed with extreme caution (or not at all).

    Thanks so much for the insightful podcast Guys!

    • http://www.karimboubker.com/ Karim Boubker

      That’s true! And the reason you open their emails is because they spent years and years creating good will and earning your permission to actually give a damn! And plus, they always deliver in terms of the value they bring to the tables :).

  • Chase Reeves

    I hear you, Shayna. Thanks for the note.

  • http://www.drivenmotivation.com/ Kevin Bond

    haha I seriously enjoyed this post, thanks a ton guys for the good information about sending emails that matter & possible ways to increase how good your emails are and your open/click rates :D

    • http://www.karimboubker.com/ Karim Boubker

      that’s what it all comes down to Kevin ;). world class emails are the keys to success in this business!

  • http://www.karimboubker.com/ Karim Boubker

    Hey Shayna, just a piece of advice… try and listen to the podcasts during your ‘net-time’… like when you’re driving to work or going for a jog. You won’t waste any of your time and you’ll still get to enjoy these podcasts :D!

    • Jason Bellomy

      I disagree. When you have other podcasts to listen to that bring value, then you’re wasting your time regardless of what you’re doing.

  • http://sheepandstitch.com/ Davina at Sheep & Stitch

    As someone who runs a website about knitting, I was thrilled to hear so many knitting references this episode! Please keep slipping them in there! It’ll be my own personal drinking game!

    • Chase Reeves

      ha! You’re the big winner, Davina :)

  • http://TrafficSmartMarketing.com/ Tom Southern

    This is what happens when you drink tooo much coofffeee!! Hmmm!

  • gerprz

    My exact sentiments Shayna, can’t count the number of episodes I’ve dumped out of within the first 15 minutes. Thanks for saying what so many of us must be thinking….

  • http://IntimatePower.com/ Eyal IntimatePower

    I’ve been asking the same for months. Fizzle guys are amazing, but who has time to listen to them for an hour?
    Fizzle, Please provide a 1000-2000 words summary.
    but the links at the bottom are already a good start.

  • WillFalconerDVM

    A podcast that does this very, very well is On Being, with Krista Tippett. She has the polished version, that’s 50ish minutes, and the unedited version at an hour and a quarter. If she’s interviewing someone I’m really interested in, I’ll go back to hear the unedited version.

    I, too, find myself frustrated with the dallying you guys do fairly regularly. But you have useful things to say, so I roll my eyes and put up with it till you get back to the useful.

    Thanks guys.

  • Chase Reeves

    Hey guys, just to keep you informed: Corbett, Caleb and I have been talking a lot about this since you let us know how you feel. The truth is, what you’re hearing in these podcasts is us putting together our thoughts about topics live…

    We do a lot of work to define and distill concepts and present things as strong and as time-sensitive as possible in, firstly, Fizzle courses, and secondly, blog posts. Those things (especially the first) take a bunch of time to put together… who was it that said, “i apologize, but I didn’t have enough time to write a short letter…”

    When you’re listening to these episodes you’re kind of watching the sausage get made… or listening to it. And we understand if you don’t like sausage (it certainly looks gross… i’ll give you that).

    I wish we had the kind of revenue from the podcast to justify editing multiple version or condensed notes of the best parts. We’re a small team working our bums off to what we can right now. Maybe in the future…

    That said, I’m going to work harder to get us into the topics faster… but I kinda like sausage :)

    We hear you, and are pumped you’ve given us enough of a chance to listen, let alone tell us how you feel. We’re still figuring this whole thing out!


Up Next:

Email Reboot (FS044)

If you’re going to do email right in your business, you may need to start over from scratch and reset your foundation about how to use email as a tool to grow your audience the right way.

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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