Wait! Before you Turn Your Idea Into a Product… the 4 Part Podcast Series (FS035)

If you’re on this page you likely fall into one of two camps: 1. it’s time to make your first sellable thing, or 2. it’s time to start thinking about making your first sellable thing.

5 years ago most of us literally thought we could support ourselves with advertising revenue. In case you weren’t around for that: it didn’t work.

So now we’re all coming around to what’s been central to business since the beginning of time: make something people want, make it good enough to be worth a few bucks, connect the people to that thing.

In other words: make a product, a thing to sell.

Will the first thing you create support yourself for the rest of your life? Maybe not. But everyone can make something worth at least a buck…

… and once you break that seal — once you get your first sale from someone who isn’t a family member — the light bulb goes on, your eyes light up and you say, “oh shit, I get it! And I know what I’m going to do better next time.”

We want you to be a product maker (even if you’re in a service industry) because it makes you better at your thing, brings you closer to your audience, and, frankly, because this tool making stuff is in your DNA.

(Making useful stuff is much deeper in your blood than cubicles, smoke stacks, Excel reports and factory lines).

For the next few episodes of the Fizzle Show (including this one) we’re going to get you thinking about building your first product.

Whether you’re ready to build it now or not, getting your mind right about this stuff will profoundly impact the decisions you make about your business.

In each episode we talk you through a common roadblock to creating your first thing. In this episode we tackle the idea questions:

  • Where can I find an idea for my first product?
  • What makes a good or bad idea for a product?
  • What examples of other ideas that have worked in the past?

But that’s not even the best part. In each episode we’re going to feature the “first product stories” of several successful friends of the show.

These are people supporting themselves and their families doing stuff they care about, making things they’re proud of, things that have stood the test of time and continue to sell.

These are people with hard-fought, well-earned insights about the process. Their tips here are priceless.

(Which is funny, cuz, like, one of the episodes is about pricing and this goes against some of the advice you’ll hear there. See what I did there? now ur curious!)

If you can’t tell, we’re really excited about these episodes and this idea. You’re more capable of doing this than you give yourself credit for.

It’s no longer about traffic or exposure. You can create a profitable, small and trust-oriented businesses if you just come at it from the right direction.

These episodes will help you do that. Please be our guest and enjoy this, the first episode in the Product Prodcrust Series about how to find find your idea.

Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS

It’s no longer about the traffic or exposure. I’m heading towards small, trust-based and profitable.
  or copy + Facebook

Guest Interviews in this Episode

Anne SamoilovBlogger and founder of Fearless Launching, a step by step course for launching your first anything.

Matt Alexander — Founder of NeedLifestyle.com, a startup in mens fashion with all the right backers making all the right moves.

Leo Babauta — Founder of ZenHabits.net, one of internet’s top 50 sites (according to TIME magazine!). A guy who drinks tea slowly and serves his audience matterfully.

Josh Shipp — Founder of Youth Speaker University and an insanely popular youth speaker. (He does balloon animals. He toured with Bill Cosby. Literally).

More From The First Product Story Series

  1. Finding The Idea for Your First Product (this one)
  2. Pricing Hangups
  3. Conversion Essentials
  4. The Failure Plan
  5. 13 Successful Founders Share First Product Stories

A Walk Through Making Your First Product in 7 Steps

In case you missed it, episode 27 of the fizzle show is a killer walk-through making your first product in 7 steps. We’d be remiss not to mention it here.

Listen to it here »

Hello & Welcome to 2014

We’re so excited you’re here with us. I wanted to let you know that and say: we have plans for killer stuff this year (this podcast series is just the first of those plans).

Can I ask you to take a chance on us? Join up free and we’ll include you in some access to things we’re doing this year.

(also, then you’ll have my email so you can tell me which singer-songwriter we’re actually like. Listen to the intro of the show for context.)

Join up here (it’s free) »

Show Notes

How to Have GREAT Ideas by James Altucher“And this post is not just about coming up with ideas to get rich. It’s how I saved my life.”

Drafts, the iOS app we use“Drafts is where text starts on iOS. Quickly capture text and send it almost anywhere! The most flexible note taking app on iOS.”

A Walk Through Making Your First Product in 7 Steps (FS027)“You piece of crap. Nobody’s gonna buy this stupid thing. Who do you think you are? There are so many others smarter than you about this. What makes you think anyone will care?”

Ultimate Dog Tease – YouTube“Yea? What was in there!?”

Live Your Legend – Live Local Meetups!

Our friends Scott Dinsmore and the Live Your Legend community are organizing a series of meetups around the world on January 7th.

The goal is to help you meet other inspiring, passionate world changers and entrepreneurs in your hometown. 146 cities are involved, and 1,263 people are signed up to attend.

This is a highly recommended event. Start 2014 off by connecting with supportive people who can help push you to do work that matters.

Join a Live Your Legend Local meetup here »

Get the free guide to defining your audience
  • http://lifewithlegacy.com/ Thomas Joe Akins

    Thanks for this awesome podcast! I need to make my first product, thanks for the inspiration!!!

  • http://kimanziconstable.com/ kimanzi constable

    Great episode and so much great content, loved the guests. I can clearly remember making those first few bucks, it really made me see that this was possible, completely shifted my mindset!

    • Chase Reeves

      Thanks Kimanzi. Cheers, man.

  • http://www.contentchampion.com/ Loz James

    Great podcast guys!

    I’m going to make my first product this year – so these case studies are very enlightening.

    The point about raising the price to meet customer expectation of value is fascinating. Just shows you shouldn’t underestimate the value of your own knowledge. I guess you can always discount but it’s probably harder to raise the price if you undersell yourself?

    Likewise, thanks for the inspiration :-)



  • swilding

    Thanks for the episode. As an engineer, I find myself working to design the perfect product before launch, (even if I’ve heard a hundred times, start with the minimum viable product). I’m talking CAD models, drawings, Design for Assembly, Design for 6 sigma, blah blah blah… It’s nice to hear from others others that for some reason, all of us are uncomfortable launching something that isn’t perfect yet. Here’s to realizing that even imperfect products can do some good!

    • Chase Reeves

      I agree… hearing some of these “big timers” talk about their first product experience makes it all so human again.

      Thanks, man.

  • Gil Michelini

    For this non-i guy, how do I go to iTunes and leave feedback for a specific show? Thanks — GREAT show by the way

  • http://joeyaugustin.com/ Joey Augustin

    This episode was great. Anne’s experience really resonated with me. Great roundup guys!

  • Brian Hammerstix

    Happy Fizzle Friday! Random question: Was your pic inspired by Kraftwerk? Either way, thanks for doing what you do.

  • Kendon Shaw

    I really liked this episode. It really made making your first product less intimidating. As a first time online-business-builder-person really connected with these different short interviews and l loved the format.

    I also love this idea of “making a crappy first version” to learn more than you earn. Not that you should produce crap, but that you should not strive for absolute exhaustive perfection the first time out. Make a thing, sell a thing, learn and build a better thing.

  • Matej Csornai

    Thanks guys, really great podcast. I’m just starting to think about my blog and the products, still narrowing the ideas. But now I know I have to start with something as soon as possible with that first crappy thing :) and learn through the experience and feedback and not wait too much time for creation of excellent thing. This helped me a lot! Looking forward for other episodes! Cheers, Matej

  • http://www.jasonloveslife.com/ Jason Love

    What I am getting from this episode is that I need to
    stop worrying too much about my blog posts and start working on a product… This
    changes my plans for 2014.

    Okay Chase, how can I use Noise Gate better?

    • Chase Reeves

      I get into that in this video… (not sure of the time code):


      • http://www.jasonloveslife.com/ Jason Love

        Sweet. I should have known you had a YouTube channel because your Father Apprentice Site has videos, but I never thought to follow the videos back to your channel.
        Thanks for sharing the link!

  • http://Jupiter-labs.com/ Maria Haase

    This was an awesome podcast! I just signed up for your 30 day challenge and can’t wait to get started. I’ve been putting it off way too long to create a product and this year it is my top priority! Perfect timing, guys :)

Up Next:

The Failure Plan — First Product Series #4 (FS038)

The whole month of January we’ve put together a series of podcasts to help you think through making your first product. Omitting one important question from the myriad stories, best practices and advice…

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

% Stay inspired, productive + on track—get a weekly email from us. Short n’ meaty, built for speed. Get it Weekly