Gary Vaynerchuk’s 3 Most Powerful Strategies for Getting More Visitors to Your Website

Gary Vaynerchuk doesn’t beat around the bush.

With two New York Times bestselling books under his belt (including the excellent new Thank You Economy book), a thriving marketing consultancy and multiple popular websites and his new Daily Grape site and iPhone application, it’s a fairly safe bet to say no one works harder on the Internet than Gary Vaynerchuk.

What’s most amazing about how hard Gary works is how willing he is to hang out “in the streets” as he calls it, and to interact personally with regular folks like you and me when he could be spending more time on CNN, CNBC and the other major networks and websites.

I was honored and surprised, (but not so surprised at the same time) that I was able to get some of Gary’s time to record a special lesson for the members of Traffic School yesterday. After watching the recording I knew I couldn’t keep all of Gary’s incredibly helpful advice all to myself and Traffic School members. I put together a few of my favorite segments from the conversation to share with you today.

In this video (in his trademark brash, no bullshit style) Gary shares his top 3 most powerful strategies for getting more visitors to your website or blog.

If you have a website or blog and only have 6 minutes to watch anything today, make this that one thing:

Get more of Gary Vaynerchuk at his personal website or check out his new bestselling book The Thank You Economy.

Win a Copy of The Thank You Economy

Update: the contest is closed. Thanks everyone for all the fantastic entries! The two winners are Shane and SilverMagpies (click on their names to read the winning comments). I love the creativity and spontenaity of their respective spontaneous acts of appreciation. They’ll each be receiving a copy of “The Thank You Economy.”

I’ll be giving away two copies of Gary’s new book The Thank You Economy. Just answer this question with a comment below:

What is the most creative thing you’ve done to show how much you care about your readers, customers, business partners or colleagues?

You can answer with something you’ve done for an individual reader/customer/partner or something you’ve done for a wider group.

Here are a couple of my favorite examples: Chris Guillebeau sent me cupcakes after a successful affiliate promotion last year. Matt Gartland a client and friend sent me two bottles of a favorite liquor after a recent project we completed. Neither were telegraphed or solicited. Both made me feel connected with these guys and willing to go the extra mile to help them when they need it.

My two favorite answers will win a copy of the book. Thank you for reading and thank you for commenting! Answer by this Friday 3/25 and I’ll update this post with the winners.

Get the free guide to defining your audience
  • Purple’S Theory

    one question for Gary, how to comment back when people don’t comment? People don’t take the time to comment even a small word, it makes us small bloggers feel like crap.

    • Natalie Sisson

      Hey don’t be put off.

      99% of people who visit your blog won’t comment. Some good things to do are asking a question at the end of your post that gets people to comment, incentivizing them from time to time- like Corbett has here. Getting a few of your fave friends to start the ball rolling by asking them to comment as well. It takes time but it will come.

      Also if you write an opinionated piece you’ll find you certainly get comments. Good luck!


      • Joel

        I agree w/ Natalie. It takes a while to get comments. Decide to be committed to blogging for your own sake first. Then when you get comments, they’re a bonus.

        Contests/Incentives/Opinions all do well if you’re looking to get comments but not that some of your most loyal readers will also be the most silent (weird, but true sometimes)

  • Pam Picard

    Great job boiling that down to 3 salient points. Time is so precious. So is knowledge. But I feel so challenged to invest 45 minutes to get to the core of an interview. The time I could be doing … The time I need for …. You made this easy, informative and guilt free. *thumbs up*

  • Jeff Mcintyre

    Thank you for sharing. I love the reminder that CONTENT trumps Promotion


  • Perfect Dad

    I offered to help my boss in another city to change out his bathtub. He was telling me about his bathroom reno, and I told him about the difficulty I had with mine and asked if someone was going to help. He said that it was him and his wife, but I know his wife — she’s about 4 ft tall and none too strong so I predicted failure and offered to help on the weekend. He declined, but he appreciated it big time. I don’t think any of his friends, let alone co-workers, offered to help. He probably cried later (kidding).

    I do that a lot because I believe in building up goodwill or “karma”. Helped another friend rebuild his bathroom. Helped someone three doors down build a fence. My father-in-law had an ancient computer that was dying and he was trying to write a book but couldn’t afford a new computer (he’s very poor, living in Poland), so I bought him a new laptop.

    Basically, if you need help then you have it from me. I must say though, that it is not always reciprocated. A neighbor’s tree fell down into my yard. The neighbor kept promising to come help cut it up and clean it up, but by the time he “got around to it” a couple days later I had already finished. When I look for jobs through my network, most of my friends — who are great fun — don’t know how to pass on leads either to me or from me. When I have business ideas, the people I need, be it investors or technical people or just workhorses, are always suspicous even though over the past ten years by business partner and I have made tons of money through real-estate, small business investments, franchise loans, and other things. I usually have to go outside my circle of “movie-night friends”

    Only the successful people seem to know that it takes openness and reciprocation of good works to bring everyone up!

    Nice blog.

  • Hector cuevas

    I havent sent anyone cupcakes but I have given extra time to clients when theyve needed it. I feel that as a coach, consultant, advisor or whatever, giving a little bit extra can always help.

    But that stuff comes naturally to us bloggers. We’re always putting out awesome content for free, so giving a bit more st no charge doesn’t bother us. (I would assume, but I’m sure I’m not alone on this one)

    By the way, awesome video interview. Gary knows his stuff.

  • Wells Rawls

    The web is becoming a lot like the traditional media outlets like TV, radio, print. People have to ‘like your show’ if you want to become successful. I think that’s what makes most bloggers quit. When you don’t get any feedback or interaction you feel like any artist who puts their whole self into a project. When others don’t like it it hurts.

  • Wayne John @ Southern California Web Development

    Ah, cupcakes. Good call!

    A few years ago, I met a really nice guy online, named Cybercoder, that had helped me learn a few things in PHP, but moreover, he helped me learn how to make a little bit of money over the internet. One thing led to another, and now I’m making over $1000 a month in passive income, thanks to my friend Cybercoder.

    I don’t like to brag, but because he had helped me get the ball rolling, I’ve sent him a very nice Christmas gift a few years ago, cash. I forget exactly how much, but he was also in need because of the economy. I gave him the most cash that I had given anyone in my life, just to have. He deserved it, and I respect the way the economy has hit people.

    I’ve also helped him promote certain charities that his wife has started.

    I maintain a great relationship with him, and he knows that he can count on me to help him with anything I can. He’s helped to shape a very important part of my life, and I’ll be ever grateful to him for helping me over my own hurdles.

    If’n I win, would you mind if I shared my copy of this with him as well, after I’m done with it of course. ;)

  • Ash @ The Middle Finger Project

    Gotta get in on this! ;)

    Last year, a reader joked around about me sending him a post card from Costa Rica, when I was there.

    Weeks later, while there, I picked one up, got his address off of his website, and sent it to him, without mentioning anything.

    To this day haven’t had a more loyal reader. :)

    Nice work, Corbett!

  • Benny

    It’s 1AM where I am now so thinking of an answer is a bit harder. But I do have one.

    Once I was working for a marketing company during the Salt Lake City Winter Olympics. I was a host for Kodak’s employees and special guests. I’d drive 30 minutes up the mountain to their hotel where we then shuttled guests back into the city for events. Well on the bus they had a VCR (wow that sounds really old already). There was old videos of the city to watch. Like bad tourism videos.

    So I thought to show them something better. I was just a temporary minimum wage employee then but I wanted to make sure they had a good time.

    In the morning before I went up to the hotel, I got up early and recorded the first hour of “The Today Show” on NBC because they were in Salt Lake and doing Olympic coverage. I took that videotape and would play it for the guests on the bus ride. They enjoyed watching that much more and kept them up to date on the Olympics. My bosses appreciated the touch I gave to the guests.

    By the way, I loved that job and living in Salt Lake City for three months. :)

    Enjoyed the interview with Gary. He definitely goes 100 mph but gave out some great information.

  • Lance

    Corbett and Gary,
    Great interview to listen to!!

    Caring. That sure is where it’s at. I’m expanding that currently for my own site, with the addition of a newsletter – and encouraging readers to contact me via email. Those that do – we create a dialogue – and build a caring relationship – very meaningful – and lasting…

  • Jason

    When I get samples of various running gear, I usually use them as giveaways – often exclusively for my newsletter readers as a thank you for subscribing (hand-written note accompanies the gift!).

    I also always email anybody who unsubscribes and offer a personal apology if anything didn’t sit right with them. It helps.

    • Dave Doolin

      Jason, I do this with people who leave an explanation for unsubscribing, and fast too, like as soon as I see it in my inbox. I don’t believe it’s helped “reconvert” them, but it helps keep me on track.

  • Angela Artemis/Powered by Intuition

    I really enjoyed hearing what Gary had to say. I was starting to feel overwhelmed by have to reply to all the comments my blog. Many bloggers have turned off comments but after hearing Gary – I’ve taken that option off the table. I spend a lot of time replying to each person very personally and I’m going to continue doing that.
    Thanks so much for this info.

    • Dave Doolin

      Angela, as a confirmed, massive introvert myself, I’ve found I’m able to handle much more social interaction than I would normally care to… by simply doing it!

      This probably violates all sorts of “rules,” but what I’m doing is answering comments when I get the energy for it. This isn’t always when I *want* to do it… and it certainly isn’t always “timely,” but I rarely miss answering something worthwhile even it’s a day or two later, or a week later, or sometimes (rarely) two or three weeks later.

      In particular, I’ll batch up comments until I get enough in my inbox to make it worth clearing out.

      In the case of a week or more, if it’s a regular commenter, I’ll also send a quick thanks via email as well. If it’s a new commenter, I’ll follow up with short email based on their comment.

      It’s definitely doable.

  • Marcus Sheridan-The Sales Lion

    Well, it appears I’ll be pumped the rest of the day Corbett. This was exceptional man and HUGE props to you for landing Gary here on Think Traffic. Wow. Well done.


  • SilverMagpies

    Hi Corbett –

    Wow thanks for sharing the video with Gary. I love to chat with my commenter, it’s such a great feeling, glad I’m doing something right!

    The most creative thing I’ve ever done was due to a quite random set of events on Facebook. I was commenting on someone’s wall in response to an antiques festival and moon-pies. Another person chimed in and asked what were moon-pies. Instead of the wall’s owner answering, I did.

    After some back and forth and chatting I decided that moon-pies really had to be experienced in person. So I put a surprise package of them in the post and sent them to the UK. They arrived the day she happened to have an American client from TN with her. The TN client was astonished to see moon-pies in rural England. The FB friend was amused and pleased.

    Unbeknown to me, it turns out that the “random stranger” on FB is a professional PR person for antiques dealers. What’s my business? Oh, I’m in antique and vintage sterling silver.

    Sometimes those cosmic coincidences really do fall in your lap, it just takes a while for you to find out.

  • Dave Doolin

    I encourage commenters to discuss things among themselves.

    I’ve always liked it on my blog when the comments take off on their own. Like blending a blog post and a forum, great discussions, when someone else steps in to lead, it takes a huge burden from me. I’d like to see it happen more. Working on that…

    On a very few blogs (Think Traffic being one), I’ll occasionally (for example today) respond to other commenters. I don’t do this often, certainly not on very many blogs, but it’s something I don’t see many other people do.

    I think it is a bit risky.

    I don’t want to hijack a thread, and I don’t want to undermine the authority of the blogger (that’s you, Corbett, in this case). It’s a fine line perhaps. But it’s so cool when 2 or 3 discussions are going simultaneously, and the comments take off into the 50,70,120+ range of awesome. When I can help that with someone else, I believe it comes back to me in the long run as well.

    Also, when people make spelling or grammar mistakes in their comments, I just quietly fix those mistakes.

    • Corbett Barr

      Hey Dave, I love the commenter interaction as well and always appreciate it when you strike up a conversation with somebody here.

  • ayngelina

    When people comment on my blog, I not only reply but I take the time to email them the comment.

    It takes extra effort and time but many people don’t return to a post. This way the commenter knows I replied and either chooses to reply back on the blog or email me back.

  • sanjiv

    simple short and sweet … way to go Corbett and Gary … thanks for sharing.

  • Asatar Bair | University of the Heart

    That was an interesting video. Definitely made me want to read the book; “The Thank You Economy” is a great title!
    Hmm… going the extra mile… we recently created a program where our members get a hand-made birthday card made by a local artist and signed by the founders of our school of meditation, along with a gift (usually a meditation book or CD).

  • Adele

    Hi Corbett,

    I’m an amateur photographer and to celebrate my first year of photography and 44,000 views I did a print giveaway contest on flickr for all my ‘fans':

    The winner was announced here:

    I (secretly) ended up shipping prints to more than just the winner – I gave away 5 prints with a unique card and handwritten note to those folks who have been especially supportive and thoughtful. They’re really the fuel to my fire, and I’m a better photographer because of them.


  • paul wolfe

    Hey Corbett

    Great interview, thanks for sharing the clips with us. I always like hearing Gary speak – and can only imagine what the full interview was like. Maybe I’ll have to join the next iteration of Traffic School just to find out LOL.

    Nice one.


  • Phyllis Zimbler Miller

    I’ve already bought THE THANK YOU ECONOMY via Amazon and read it.

    The book is terrific (easy to read and very valuable info) — and I only wish I could mindmeld Gary’s words of wisdom into the brains of all the people I meet who tell me they don’t understand why social media is so important for businesses.

    Phyllis Zimbler Miller

  • Ryan Biddulph

    Hi Corbett,

    Sensational interview!

    Connecting with every person possible and knowing your stuff inside out is one of the best ways to become successful in any endeavor.

    Wanna get? Give, and keep giving. Give freely receive generously.

    Thanks for sharing!


  • Alyzande

    That was the first time I’ve seen an internet interview with the faces of both interviewer and interviewee, I liked the format. Stolen or innovated, its a good one, thanks for doing it like that.

    The number of times I’ve given something back to a client, colleague or reader, are so many that they are a habit, something that you do not remember or take note of when you do it. Whether its writing an extra report (several days work!) for a client, or sending a colleague in another department half of the packet of cookies you’re eating whilst meeting and laughing on the telephone, it’s just part of the routine of life:

    Be nice, and the world will be nice back to you.

    Anyway, my ‘entry’ into this competition is to tell you about the biggest and best thing that I give to my readers, partners and also to my competitors (hey, you never know who can help who out in the future!)


    In a world of exponentially growing information, where everyone is bigger, better, more famous, is more up to date, has a brighter design, or a newer innovation, or simply louder than you. Time and Attention are what builds a relationship, a friendship, with your customer. Time and Attention are what your colleague or co-worker can’t get from a bigger, faceless super-brand. Time and Attention are what your clients want, and what they deserve.

    Warm Wishes

  • Matt Gartland

    Spot-on and razor-sharp Corbett (and Gary).

    As always C, wonderful stuff. I appreciate the fact that Gary trumps his own advice about customer/fan/reader loyalty (#2) with knowing your shit (#1). I think it’s possible to succeed with the equation inverted, but it’s surely a more harder road to probably far lesser riches.

    Having now aced an interview with Mr. Crush-It (a very high bar), what in the world is next?! :)


  • Benjamin

    Corbett and Gary,

    Know your shit!!!

    That really struck a chord with me. It is easy to get lost in the infinite ways to tweak your site and market. It was was refreshing to hear you say that Gary.

    Also, for the free book, my story of a creative give back is…
    At the time I had a travel blog about my hitchhiking adventures and one dude, Jason, decided he would not only give me a ride, but he also donated me an Iphone… what!? So I made a video for Jason by standing out on the street and convincing a bunch of strangers hustling by to get on my video and Thank Jason. I added some star wipes and even got my Nana on the screen thanking him.
    We’ve been friends ever since.

    Rock the world,

  • John

    At Grown in the City, I ran a week of giveaways for the readers for our one year anniversary. Each day I mixed it up so that there were random readers, readers with the best comment, etc. so that everyone felt included, new or old.

    We gave away books, seeds, and other urban gardening things, and it was a huge success! My favorite giveaway was all the seeds I planted in my own garden – I am now keeping in touch with the winner, and we’re going to compare notes on the blog as our growing season progresses (I’m in DC, she’s in Baltimore — in fact the first post in that series is going up tomorrow).

    Of course I try to respond to comments, and little things like that go a long way in making the big things (a week long giveaway) successful!

  • Sandra Pandi

    Great message! Thanks so much for sharing this!

  • Jia Jun

    Wow~~ Awesome! Thanks Corbett to bringing this up and Gary is awesome.
    Know what we’re talking about, and care for the readers.
    He’s very passionate in the video. :D

  • Laura Fine

    I was just reminded, Corbet, what “IT IS” that makes you so… YOU
    you are a bit like flint to a match…
    example: I always am up for a challenge, yes, but was at first puzzled, sifting for an answer to your give-away-of the moment. As soon as you listed examples… I SAW LIGHT! (well, actually two points of light)
    A friend (fondly referred to as Aunt Shoe), traveler extraordinaire and tour guide, gifted me four guests when her tour did not come together and mine was a GO. These four travelers added both money, memories and friendship to my larder. How to repay this random act of generosity? it cost her nothing, it gave me everything. Money alone seemed trite (yet appropriate, considering my gain – a commission of sorts) Our shared history, Shoe and I, included many bottles of tequilla, even the occasional blind tasting (for the record -Herradura Anejo hands down) As a confirmed carry-on traveler, I knew I couldn’t carry a bottle back, so I was back to the money is trite and really doesn’t say enough dilemma. When I came across a small carved and painted bookmark in Oaxaca, embellished with a Day of the Dead skeletal figure I knew I had struck gold. Wrapped with a greenback, my message was clear and even fit in a one stamp envelope!
    When she next called, it was to say she was “sipping” my gift. Oh, that all our intentions are so clearly and correctly interpreted!

    Survival Kits
    When I take a group out into the world on one of my tours I have taken to equipping them with what I have termed a “survival kit” It is a small giftpack, wrapped in a re-usable toilet kit, colorful sack or something to be treausured, not tossed. Usual contents include: earplugs (oh yea!!!), bandaids, travel size sunblock, a few pepto bismol tablets, maybe a cute pair of socks… things they MAY have forgotten to pack for themselves. This is my version of “friendship marketing” We all like gifts and most of us like surprises. This starts the group off on a festive note and tells them that the value of what I offer is greater than the dollars they pay for entry fees, hotel rooms, etc. It is JUST PLAIN FUN!
    Book or no book, Corbett, you are teaching/reminding me of some of the things I already do that make me, ME. I do believe that it is this authenticity that will take me to the next level…

  • marianney | A Life Set Free

    i always love gary’s energy! know what you’re talking about, care about your community, and innovate. those are 3 great pillars to run any business by. i just might have to run out now and buy that book. :)

  • Matthew Bailey

    I had some great tenants at a condo that I own. It took forever to actually have decent people staying at my place and I loved them for it.

    There both young guys so I bought them a case of beer (good beer and a variety pack), wrapped it for xmas, and put it inside their door.

    It feels awesome doing stuff like that.

  • Shane

    Hey Corbett – as usual this is awesome stuff!

    How many books did you buy? ;)

    Here’s two ways I am helping others…actually I call it providing customer experience via my blog.

    I have a branded affiliate blog with two principles: No Comment Left Behind and Provide An Experience

    1. I respond to all comments no matter how old – this is creating raving fans that truly feel someone is listening to them and they are always shocked that they get a reply on a post I did 8 months ago.

    2. I provide an experience by giving back in surprising ways. The last time was a gentleman answered a contest comment and mentioned he had just came back from deployment overseas. It caught my eye and I reached out via email to find out where he was deployed. As it turned out he was sent to Iraq at age 17 and spent 4 years there. So basically I said “Thanks” for what he has put his life on the line for and offered him one of the products I was doing a contest for. Needless to say he was speechless.

    The second time was on Twitter. I got a “mention” from someone that had just discovered my affiliate blog and they were so glad they found it – so I saw that tweet and replied “Thanks a lot”…then I replied again and said, “How about pick an app you would like and TCGeeks will get that for you”….I got a 4 paragraph email from her thanking me because she was a teacher on a super tight budget and this will help her classroom….

  • Jodi Kaplan

    Writing this makes me a bit sad (since she died suddenly last year), but a friend referred me for a big project some years ago. She was an “expat” New Yorker living in Virginia. As a thank you, I sent her a care package of babka (sort of a coffee cake), Zabar’s coffee (NY institution), bagels, and other goodies she couldn’t get there. She was thrilled.

  • Marios

    Corbett amazing interview with Gary, short, right to the point, 2 amazing guys in one place good stuff.

    Gary you talk about, “innovation” ,”know what you talking about” and “care”, but I think “PATIENCE” is a big one, everybody wants everything now, it takes time…


    • Aaron Kay

      Hey Marios! We meet again hehe.

  • Aaron Kay

    To show my appreciation towards my visitors, I made a “Our Favorite Tweeple” section my my site’s sidebar showcasing some of the awesome feedback I get.

    I make sure their Twitter account is linked to and everything, I add them all manually so their hand picked and stay up there for some time.

    Thanks for sharing the video btw!

  • Joel

    Kudos on getting a interview with GaryVee Corbett :).

    Loved the short video. Got everything you needed in and left the rest out. Well done.

    • Corbett Barr

      Thanks Joel, it was fun to do. Gary always has interesting things to say, even in a short time frame.

  • Susan Liddy

    I LOVE this new paradigm… the best way to enjoy a profitable business is to BUILD RELATIONSHIPS! And, I agree… it is so much EASIER now to get the attention of your prospects. People are used to social media now.. they know how to use it. Just need to know how to DANCE with twitter and Facebooks constant changes that tend to make it harder to “list build”.


  • Scott Webb | Nuwomb

    One thing I’d love to stress is to seriously care or respond with more than a “THANKS”

    I kind of feel that people are getting this information and thinking: Okay, so I respond to each comment with a thank you and it will be perfect. Same goes for retweets.

    The thing is there is no actual engagement. It begins to feel like a bot is saying thanks and I feel even worse. I make sure to try and give back more than a simple Thank you. Relate it to something else they tweeted or mentioned. Show that you notice more than them promoting you. or helping spread your message.

    Fake “caring” because it’s the thing being talked about so much is obvious too.

    Thanks for sharing this video with Gary. Party on

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  • Marco Lee

    Caring for your costumers + Content is king (Know what you are talking about!). Really simple formula…

    • Corbett

      A minute to understand, a lifetime to master ;)

  • Ryan

    A simple story about the sincerity of Vaynerchuk..

    One day while watching the Twitter river, Gary asks who has bought his
    new book, The Thank You Economy, and who hasn’t. If not, why?

    So I replied that I was getting it at the library because I had decided to not buy anymore books until I get a kindle. and that if he bought me one, I would buy the kindle version of his book. (The reasoning behind this is because I’m just tired of having so many possessions and this is a good solution to the book problem, which is, they take up way too much space).

    He instantly followed me on twitter and sent me DM asking for my address!
    He sent me the damn Kindle! Of course, this was “Shock & Awe” and it
    worked. But also, he did it out of genuine honesty, of taking a situation and helping someone out. This had a profound impact on me. Because it
    showed he cared about my quest to eliminate possessions.

    When something like this happens, you tell all your friends,
    and some didn’t believe it at first. That someone would do something
    like that. One of my friends said “you promised to buy this kindle book at
    $12 and he gave you a kindle? That doesn’t seem fair”. I had to explain,
    it’s not about “fair” it’s about generosity. It inspires me to be more generous
    as well and that is the beauty of it. It shows Gary walks the walk and isn’t
    all talk.

    • Corbett

      Holy shit, that’s a crazy story! I’m hearing more and more of these types of “shock and awe” things goingbon, not just from Gary (although he is the master). Thanks for sharing!

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