What if you built a website with a ton of traffic only to realize it could never end up supporting you?
There are metrics that matter A TON in your business.
However, you might be making critical errors about which ones matter and which do not.
I met a founder recently who made one of those errors. She built a site with loads of traffic, tons of visitors. She had the dream many of us wish for.
But for all that traffic she couldn’t sell a thing. She thought the traffic numbers would mean success… but they didn’t. After all that work she had to go back to the beginning and focus on metrics that matter.
What’s the difference between a meaningful metric and a meaningless metric? Find out in the audio below and take back control of your business (instead of simply reacting to whatever metric some social network throws at you).
(BTW if you haven’t yet, you should really subscribe to the podcast so you can listen to it anywhere. It’s simple. Here’s how.)
Push Play: How The Wrong Metric Sinks Your Business (& How The Right One Saves It) (FS011) /
Beyond Traffic: How to Measure What Really Matters — Think Traffic — “This is the trouble with just measuring traffic, it doesn’t really tell you much on it’s own. In our case, we aren’t setting records in terms of revenue, so it’s time to make some changes and focus on measuring what really matters.”
The Trembling 2am Voice Note: Caleb Wojcik’s Journey (FZS 005) — Caleb’s story about meeting Chris Guillebeau and getting started in blogging has some great insights about what metrics matter.
Fizzle Founder’s Story: Sahil Lavingia — if you’re a Fizzler, this is an awesome example of building an audience alongside of building a product and letting the two shape each other. Really great interview.
David Sacks Founder of Yammer- TWiST#354 | ThisWeekIn Startups — the hard part is in the building of the thing, not the idea. Lots to glean in this interview. (Though I haven’t been a fan of Calacanis, he’s grown on me through listening to this show. Like Derek Halpern, there’s a lot more under the surface than you initially thought).
The Only Real Secret of Effective Website Design (unmissable video + course release) — Think Traffic — Definitely check this out if you haven’t.
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Our Biggest Business Influences
37signals: Web-based collaboration apps for small business — (Corbett’s) their blog and book are excellent. (their other book is great as well).