Customer service isn’t an afterthought for you. If it is, you’re already well on your way to being an uninteresting, middling, forgotten business.
If, on the other hand, you have a deep understanding of the people you serve, that reality will be visible in so many delightful and visible moments in your customers’ interactions with you.
In this conversation we share what we’ve learned about how customer service and the deeper philosophy we can all have about customers in general can revolutionize the way we build our business.
Note: if you haven’t yet listened to the previous episode, you’d better do that first. It’s an amazing interview with the co-owner of one of the world’s best restaurants, and it’s deeply changing the way we look at these questions. Listen here: How The Hospitality Mindset Revolutionized My Business.
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Some insights about customer service that will change the products you make.
How The Hospitality Mindset Revolutionized My Business (FS066) — “The way they tell their stories, the things they choose to invest time and money into, their “reasons why,” have changed the way I look at my own story, my own investments, my own reasons. These changes are adding up to a much bigger, much more human, much more vital vision of what my business is.”
Seven steps to remarkable customer service – Joel on Software — “Here are seven things we learned about providing remarkable customer service.”
Seth’s Blog: Who is your customer? — “Nike, on the other hand, doesn’t care very much at all about the people who buy the shoes, or even the retailers…”