The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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There may come a day when you need to switch domains. It might be that the brand name you chose years ago doesn’t properly explain what your unique selling proposition is anymore. Or maybe you are transitioning from a branded domain to a personal domain. Or vice versa.

You're here because you want to create a business that supports you. You want to build something that earns and affords you the life you aim for. But there's a heavy tension you've probably experienced between a). doing something you care about, b). doing something you're good at, and c). doing something others find valuable.

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