The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Note from Corbett: a couple of months ago Natalie Sisson from The Suitcase Entrepreneur stopped by for an in-depth Founders' Story interview for Fizzle. Afterward we got to talking about strategies she could use to boost her new book launch. I suggested an oldie-but-goodie idea of running a blog challenge. Her results were pretty incredible, and I asked her to share them with you in this special guest post. This is a thorough guide, and the full process is laid out here.

When you're small, there is so much to celebrate. When you're small, you're capable of handcrafted experiences, thoughtful details and careful outcomes.

Traffic feels like this magic thing that, once attained, makes you invincible… you can run and jump and write and create and everything just gets better. You guys love to learn about traffic. You seem to have an insatiable craving for getting more people to your site.

Of the top 50 viral videos of 2012, over three-quarters of them were funny. In a world where people ignore ads like the plague, Kmart's "Ship My Pants" ad was viewed on Youtube over 19 million times and shared thousands of times over.

The greatest compliment we can hope for as entrepreneurs is to find out what we've built actually means something, that what we're doing matters. A few days ago, a Fizzle member wrote a post in the forums titled "What I really think about Fizzle." When you see a title like that about your work, you can't help but feel a little nervous to read the judgement that follows.

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