The Sparkline

For independent creatives and entrepreneurs building matterful things.

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Blogging can be an incredible platform to build a business around. Blogging is a perfect way to become recognized as an expert in your field. But blogging can also become a trap that keeps you from your real goals.

Having a personal domain name can be a great resource. Whether or not you have bought a domain that is your actual name, there are a lot of different reasons to do so. Even if you have a hard last name to spell (like mine or something like Guillebeau) you can use your personal domain name as a living, breathing business card or host your full-fledged blog and website on it.

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