The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Stay inspired, productive + on track—get a weekly email from us. Short n’ meaty, built for speed. Get it Weekly

The greatest compliment we can hope for as entrepreneurs is to find out what we've built actually means something, that what we're doing matters. A few days ago, a Fizzle member wrote a post in the forums titled "What I really think about Fizzle." When you see a title like that about your work, you can't help but feel a little nervous to read the judgement that follows.

In the world of online and email communication, writing powerful copy makes all the difference. The sun's been down for hours and you are alone with a warm drink next to your laptop. You're burning the midnight oil again in the back room, building your online business, and you know you need to put another post up on your blog, but you're just not sure what, exactly, to write about.

  Get The Sparkline Daily    —  little briefs for big boys and girls