The Sparkline

For independent creatives and entrepreneurs building matterful things.

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Note from Caleb: This is a guest post by Nathan Barry, an accomplished iOS designer who builds beautiful apps. In this essay he discusses the positioning and differentiation lessons he has learned through the Apple App Store that are just as important across all kinds of entrepreneurship. He discusses why building something that helps people, pricing at a premium, and launching early were main reasons why he has seen so much success.

Okay, I'll admit it. I'm trying to tell you not to do something I did for years. Obsess over traffic. Or at least traffic volume. I'm sure you've heard it before, traffic isn't important, targeted traffic is. In this post I'm going to give you some very specific results that show how much you would be missing if you focused solely on traffic volume and not at the type of traffic you are getting.

Blogging can be an incredible platform to build a business around. Blogging is a perfect way to become recognized as an expert in your field. But blogging can also become a trap that keeps you from your real goals.

Having a personal domain name can be a great resource. Whether or not you have bought a domain that is your actual name, there are a lot of different reasons to do so. Even if you have a hard last name to spell (like mine or something like Guillebeau) you can use your personal domain name as a living, breathing business card or host your full-fledged blog and website on it.

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