The Sparkline

For independent creatives and entrepreneurs building matterful things.

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A reader asked me on Twitter the other day if I would start writing more traffic-building tips here. The implication was that I haven't been publishing content that will directly help you build a bigger online audience.

It's that time of year again. The time when many of us think about what we've accomplished over the past year and what we might want to accomplish next year. I've made huge changes over the past two years and I've watched many of my friends and peers transform their lives. Some people seem to be able to do just about anything.

Most people hate selling. They hate having to sell things to other people, and they hate being sold to. If you're the seller, selling can be a frustrating process of rejection. And if you're the potential buyer, nothing is a bigger turn-off than a blatant sales pitch.

If you're working to build your blog's audience, you can't afford to waste time writing mediocre posts that don't say anything useful or help your readers out. You have to focus on what works and learn from techniques other successful bloggers have used to create huge followings. I like to say that you have to ruthlessly focus your efforts on those things that work, and stop spending precious time on things that don’t.

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