The Sparkline

For independent creatives and entrepreneurs building matterful things.

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My first business was a gourmet dessert catering company in New York. We hand crafted miniature pies from scratch for weddings and events. We went on to get featured on TheKnot, and even supplied mini-pies for the wrap party of the IFC cult tv series Whisker Wars.

Conversion. List building. Signup forms. Giveaways. Freebies. Conversion. Etc. The best thing about this episode is how much Corbett talks. If you want to grow your email list, get your notepad out, pour yourself a coffee/tea and press play. This is a good one covering:

Nothing had a bigger effect on my business when I was getting started than Book Yourself Solid. Nothing. I literally went from doing a handful of small projects for boring clients to being completely booked up months in advance with spectacular clients at rates that were 10x higher than I started with.

Are you frustrated that your email list is growing at a snail’s pace? Do you find traffic coming to your site, but few visitors turning into subscribers? For years, I was frustrated with the slow growth of my email list, and I didn’t know what to do. I thought all I needed was a popular blog to link to me, or a post to go viral. Or maybe a new plugin!  Yeah, that’ll do it.  Like that would solve all my problems.

There are two ways of building your thing… the idea, the book, the course, the painting, the business, whatever your thing is. In this article, Julie Zhuo (product design director at Facebook) lays out the two ways like this:

If you’re going to do email right in your business, you may need to start over from scratch and reset your foundation about how to use email as a tool to grow your audience the right way.

Note from Chase: a friend sent me the article below. I didn't even get all the way through reading it the first time before I reached out to the author to ask to republish it here on The Sparkline. Myke Cole is a writer; he knows what the work is... enjoy.

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