The Sparkline

For independent creatives and entrepreneurs building matterful things.

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If you're working to build your blog's audience, you can't afford to waste time writing mediocre posts that don't say anything useful or help your readers out. You have to focus on what works and learn from techniques other successful bloggers have used to create huge followings. I like to say that you have to ruthlessly focus your efforts on those things that work, and stop spending precious time on things that don’t.

I'm writing this from our apartment in the Mission neighborhood of San Francisco, but the truth is I could be writing it from anywhere in the world. My business and life are location independent. That means I can live and work from anywhere, as long as I have a laptop and an Internet connection.

Over the past few years, I've talked and worked with lot of smart, talented and motivated entrepreneurs-in-the-making who all get hung up on some variation of the same issue. The problem is usually described like this: "I can't decide what my business should be about. Every topic is already covered by someone else. How can I create something real and unique and not derivative?"

The journey from newcomer to successful blogger isn't always easy to track. Wouldn't it be great if there were some milestones you could follow to figure out if you're on the right path? From my experience and from watching other people become successful online, I pulled together 20 milestones that might mark the journey of a typical a-list blogger in-the-making.

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