The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Have you ever heard someone say something limiting about himself or herself that just sounds ridiculous and shortsighted? "I wish I could get in shape, but I don't have the time."

Ever try replying to an email newsletter or customer service email from a big company? If you have, you probably received one of those annoying, frustrating or infuriating (depending on your situation) automated responses telling you that you can't reply directly to the email.

In the current blogging landscape of lowest-common-denominator marketing and recycled "top 10" lists, there's something incredibly simple you can do to dominate your topic and stand above your competitors as a leader.

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