The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Think Traffic is now The Sparkline. Welcome to our new home! Get the full scoop »

In my first couple of startups, I built things in the traditional order: product first, then audience. With Think Traffic, I started blogging first, then figured out which products and services to deliver to the audience that gathered here.

One of the questions I hear most is "how do I find a mentor?" Mentorship has always been a strange concept to me. For a long time I thought it was common for people to have "official" mentors, but eventually I realized I had never met anyone with an explicit mentor relationship.

Two weeks ago we first wrote about the launch of our new training platform for online business builders in 5 lessons from a $213,000 launch. Today we have 5 more lessons from our launch to share with you. If you're building an online business or launching a new product, this post is for you.

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