The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Below is a blog roadmap that not only attracts a thriving audience, but also has the path to a product built right into the strategy. The video below is one that many Fizzle members consider the most helpful video in our entire library. (Fizzle has over 430 lessons at the time of writing.)

Why don’t entrepreneurs just get started on the projects they talk about all the time? We hear from aspiring and current business owners all the time who have dreams of taking on projects big and small, often times hearing from them multiple times about the same project.

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