The Sparkline

For independent creatives and entrepreneurs building matterful things.

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Ask a group of pro bloggers for one tip on how to build a powerful online audience that you can then monetize into a full-time business, and they will likely all say the same thing: find your niche. The idea is simple: it’s a big world out there with a lot of products and services that you probably don’t have the time or resources to compete with.

When I started Simplifilm, I made a conscious decision to work with the best people in the world. A decision that continues to this day. And I did it. I’ve worked with amazing people, people I picked years in advance. And some even more incredible people I never imagined. (Such as Will.I.Am, Arianna Huffington and Scarlet Johannsen—all in the same project.)

A great product alone does not lead to sales. We cannot assume, just because we made something — even if that thing is really good — that we're entitled to sales. No. We also have to spend a lot of time and effort showcasing what we made and get it in front of the right people.

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