The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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Why don’t entrepreneurs just get started on the projects they talk about all the time? We hear from aspiring and current business owners all the time who have dreams of taking on projects big and small, often times hearing from them multiple times about the same project.

"That can't be right...," I muttered. +1,000% conversion? How could that possibly be right? A 4-digit increase? I checked and re-checked the data; but there were no mistakes. Having read countless books and blog posts, I'd heard about the paradigm from other startup case-studies. This was the first time I was seeing it in person.

Here at Fizzle, we’ve spent the last couple weeks in full-on year review mode. We have some new ideas to share (and some time-proven designs as well). We talked in an episode a long time ago about how we do these reviews and, more specifically, how we find the plan for next year in last year’s review.

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