The Sparkline

For independent creatives and entrepreneurs building matterful things.

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I received an email today that my good friend’s company is shutting down, pulling the plug, closing up shop. This is something he poured himself into…

Ask a group of pro bloggers for one tip on how to build a powerful online audience that you can then monetize into a full-time business, and they will likely all say the same thing: find your niche. The idea is simple: it’s a big world out there with a lot of products and services that you probably don’t have the time or resources to compete with.

When I started Simplifilm, I made a conscious decision to work with the best people in the world. A decision that continues to this day. And I did it. I’ve worked with amazing people, people I picked years in advance. And some even more incredible people I never imagined. (Such as Will.I.Am, Arianna Huffington and Scarlet Johannsen—all in the same project.)

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