Part 2: The Tools, Books, Systems and Resources That Helped Us Most (FS021)

Last week we started a conversation about the tools, resources and systems that have been the most helpful to us. This week we conclude that conversation with a slew of killer resources.

Again, if you or someone you know suffers from Infoprepassionprodlearning Syndrome, this conversation is the healing balm to get you:

  • out of “I’m looking for the magic bullet,”
  • away from “I’m worried I’m missing out on information I should have before I build my thing”
  • and into “what are the bare necessities before I get started (because I know the most important bits will be learned on the job, as I build my thing).”

This episode gets a bit wild. Some hilarious bits, including my favorite Caleb Wojcik moment (or “Woj bomb” for short) to date. You have been warned.

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‘The most powerful force in humanity just might be a deadline.’ Maybe. BUT, this was hilarious
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Resources Mentioned (others here)

The Lean Startup by Eric Ries

This book radically reduces your risk of making something nobody wants. The ideas here informed how we launched Fizzle a great deal. There’s some gems from us in the audio around 3m in about exactly how we did it, what the results were, what it was like to do it, etc. This is a great book. Do it.


I know, I know, this probably feels like a cop out to you. But there’s some good points made about this (especially when Corbett starts talking about it) around 22m in.

Sometimes a relationship leads to a breakthrough. Changing the people you hangout with can be the most powerful system there is. If you want to change your life change your surroundings.

Paul Graham’s Essays

Tons of amazing perspective in here. Paul Graham founded Y Combinator (one of the sexiest and best known startup accelerators/incubators) and he’s worked with a ton of entrepreneurs. I get lost in these things from time to time. You don’t have to agree with everything to walk away with a different mindset about your business and yourself as an entrepreneur.

If Struggling to Quit Something or Not:

This is the beginning of a few resources from Caleb which are targeted at specific issues/problems.

  • Know When to Quit, Pivot or Persevere (FS017) — a great episode of this here podcast sussing through the angles, issues and our experiences with this question.
  • The Dip by Seth Godin“Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it.”

If Struggling With Procrastination or Sticking With Something

If Struggling With Building Relationships

  • How to Win Friends & Influence People by Dale Carnegie“You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment.”
  • Never Eat Alone by Keith Ferrazzis — Caleb read both these books before going to World Dominatrix Summit for the first time… we really wanted to make long term relationships. It worked and now he speaks highly of these books.

If Struggling With Building Your Audience

  • Tribes by Seth Godin“A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.”
  • 1,000 True Fans (blog post) by Kevin Kelly — all three of us cited this article as an important turning point for how we thought about building an audience.
  • The Thank You Economy by Gary Vaynerchuk“The Internet, where The Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.” – Honest Online Biz Training

Listen, we have to include our thing here. Why? Because we’re building the best possible all-in-one resource for someone with an idea to bring to life. That’s all i’m gonna say about it besides this: you can sign up for $1… if you care about your thing and actually want to build it, what do you have to lose?

What Did We Miss?

If you ONLY had 3 resources to share with someone you cared about who wanted to start up their own thing. What would you share with them? Honestly?

Show Notes

Richard Boehmcke of Vibrant Motion“a prize winning video creator who has made videos for the travel, digital, book publishing industries and many more.”

The Four Steps to the Epiphany by Steve Blank — this is the book that preceded the Lean Startup and most of the other stuff that’s out there. It’s a bit technical, but really solid.

David Ogilvy: We Sell or Else – YouTube — David Ogilvy on what really sells.

Scott Dinsmore on How Relationships Upgraded His Business“Since I met Corbett, and a few others, this blog has grown from 10 visits a day to 2,000. From 111 subscribers to over 10,000. From a side project to a full-blown business. It now ranks among the top .03% all sites on the planet.”

Running Lean and Lean Canvas — two interesting offshoots of the Lean Startup methodology. Good stuff but tends to lacks a little of the heart.

Know When to Quit, Pivot or Persevere (FS017)“We all face what Eric Ries calls the hardest part of any startup: deciding whether to quit, pivot or persevere.”

Frank Oz – Wikipedia“an English-born American voice actor, film director and puppeteer who created and performed the characters Miss Piggy and Fozzie Bear along with Jim Henson in The Muppet Show, as well as Cookie Monster, Bert, and Grover in Sesame Street.” I laugh every time I think of Corbett doing the “Near… far” thing.

What Technology Wants by Kevin Kelly — deep and heavy, like a Woj bomb.

Web 2.0 Expo NY: Gary Vaynerchuk“clap that up cuz it’s the real shit.”

Eric Ries of Lean Startup – TWiST #199 – YouTube — great interview with Eric. The tension between him and Jason is palpable.

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  • Jim Wang

    I love the warning that it gets a “bit wild” — that should be highlighted in orange. :)

  • Navid Moazzez

    Great episode as always! I just read Lean Startup a few days ago, and it’s an awesome book. I will use this approach when I launch a product for sure, just do it!

    Also the Gary V video rocks, very powerful!

    Keep it up!

    – Navid

  • Heidi Pungartnik

    Guys, thanks for your effort, but I can’t listen to you all babbling over each other. I’m sure there’s some great information in these podcasts, but all of you talking at once just ruins it for me. I lovelovelove the blog, though :)

    • Chase Reeves

      Thanks, Heidi. Yea, it can be hard to listen to sometimes. I totally understand.

    • Darlene

      Ah see for me it makes it more casual, more conversational. More real.

    • Zac H

      Heidi, you can go anywhere for a boring business podcast. In fact there are thousands. The personality is what make this crew unique. I appreciate it. If it’s not your cup of tea I can definitely see that, but “babble” to one is another’s “insight” so choose your critiques cautiously. We all don’t relate to things the same way.

      Best of luck in your business.

    • Heidi Pungartnik

      Idk, I normally listen to podcasts just to get the facts, so I’m not too crazy about the chit-chat, although it can be fun sometimes. Well, you know, just my 2 cents :) people seem to like it anyways.

    • Donnie Law

      I enjoy the chit chat and banter. It’s a nice change of pace. It makes me feel like I’m just hanging out with these guys as opposed to being lectured like some business podcasts.

      Heidi your site is beautiful! I’m checking out your free opt-in forms.

    • Heidi Pungartnik

      Thanks, Donnie! I like your site as well, could you maybe shoot me an email? My new project is somewhat connected with what you’re writing about.

      The email is my first name @

    • Stephen Baugh

      Heidi. I love your website too. Very nice. I kind of agree that sometimes the chatter make the points get lost, but it is however the entertainment of the chatter that makes me a fan.

  • Anthony Mychal

    Rework by the 37 crew has been a bible for me. About 20 minutes away from the finale of the podcast, but haven’t heard it mentioned yet. I’m getting warm and fuzzy inside just thinking of holding the book in my hands and rereading it for the 30th time.

  • Darlene
    • Chase Reeves

      Corbett has a “special” “everything.”

    • Darlene

      AH! I see the “soft” cover has a penis on it where as the hardcover does not! LOL Oh boy now we’re going down a dangerous road

    • Chase Reeves
  • Roger

    Really great, guys!

    But, I keep hearing this conflicting advice of
    “just build it”, and “don’t build anything until…”
    Even in this episode, I heard both of these things.
    What do you think?
    I’d like to hear from all three of you about this.

    • Chase Reeves

      The lesson is in the fact that this conflicting advice is always right next to each other… it’s like having a baby: wait until you’re “ready” and you’ll never get there. You learn how to be ready through the doing of the thing (the having of the baby).

      And yet, I care deeply for people who had to deal with insanely difficult things once they had their kid(s). Should they have waited until they were more “ready?”

      Who knows. It’s not done yet.

      Every one of us who’ve launched stuff say the same thing: wish I would have done it sooner.

      Also, every one of us who have built something successful… the first thing we did wasn’t successful. At least not in terms of revenue/impact/etc. But it broke the seal and got us thinking differently… which led to the later stuff.

      No rules, Roger. Just a compass, some stories of what’s worked in the past, and your gut. Add beer, friendship, hustle (to your gut) for best results. Break a leg!

  • Adam from The Green Microgym

    The Four Steps to the Epiphany is a great book, but it’s extremely dense – obviously written for MBA students.

    But the ideas in there have helped me a lot, especially after making all of the mistakes he talks about in a couple of my first go-arounds.

    You can read the first four chapters at this link (it’s a free pdf) and probably take it from there.

  • Scott Fussell

    Chase, great use of Delta ! Loved the episode as always

    • Chase Reeves

      Thanks, Scott. I’m proud of that one.

  • David

    I started asking myself – where is this going? Caleb has tattoos? Why does it matter if he does. Then I let go and laughed. Then the crying started when I heard Mickey Mouse. Thanks

    • Chase Reeves

      HA! I know the feeling, David :)

  • Donnie Law

    Anyone read Platform by Michael Hyatt? Worth the time?

  • Scott Riley

    I just can’t get past the fact that Chase can only hit his driver 200 yards??!

    • Corbett Barr

      He’s modest. I’ve seen him hit that thing over the far driving range wall. Now I, on the other hand can’t golf my way out of a paper bag.

  • Jeremy

    My wife was working next to me as I was listening moments ago. She’s a huge The Office fan and has probably watched each and every episode at least 3 times. She caught Chase’s “Assistant to the regional systems…” joke and slightly chuckled. She then looked at me and said “I can’t believe the nerdom you have gotten into with this podcast”. Great job guys!

    • Chase Reeves

      Yes! Give her kisses for me.

  • Sarah Fritts

    This is the only business podcast where I giggle out loud.

    I loved these past two episodes because it narrowed down the book recommendations to a select few.

    If I were one of the three Muskefizzlers I would be Caleb; I love to read about shit.

    Thanks guys, keep it up.

    • Chase Reeves

      Ha! “Muskefizzlers” is a first. You win a prize, Sarah. Not sure what. But something good.

  • Crystal Gardner

    Thanks for the amazing podcasts and tools! You guys gave me the push I needed to finish working on these training webinars I’m selling on my site. I’m going to put all I can into it and sell them as is. I can always improve them over time. I also like the idea of doing an introductory offer for the beta version. Hope to have them done by the end of the month and the first one by the end of the week!

  • Etisalat Dealer

    Awesome resources you shared here. These books and tools will really help us.

  • Eric Williams

    Seriously, I was listening to this at work, with headphones, and burst out laughing. You guys are hilarious.

    So much good stuff, and funny to boot!

  • Erin

    Are we mentioning must-haves to prospective entrepreneur friends? Jason Calicanis’ TWIST videos help me get inside the mind of successful people. When you identify with their start-up stories, you get an “I could do that” feeling. I love his story about the samurai and the rice pickers, which is basically where he tells his own personal story.

    Another one I just found was Gotham Girl, Fred Wilson’s wife, Joanne. She’s been around the block start-up wise, is still in the game, just became an angel investor, and is such a rare example of a powerful woman in the entrepreneurial world. She kind of reminds me of my childhood girl-crush on Claire Huxtable, and when I found Joanne, I was “ohhhh, that’s how you fire people (ie. just like that) or “ohhh that’s how you get a VC to make a decision (just say, “hey guys are you in or out?”)

  • Corbett Barr

    Good luck with the launch! The fear is normal, but gets better with practice. Keep us posted on your progress.

Up Next:

The Tools, Books, Systems and Resources That Helped Us Most (FS020)

We’ve seen a trend recently in people buying every damn book, mastermind, hangout, conference, system, toolset, info product, membership, coaching, etc. It's understandable. Sometimes we just don’t know what we don’t know and we’re smart enough to go look for those insights.

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