Pricing Hangups — First Product Series Part 2 (FS036)

Pricing is tough. No doubt. But we’ve got experience with it and in this episode give you the essential pieces of advice to make your thing and price it right.

This is part two of a four part series on making your first product… to sell… to people who aren’t in your family.

(If you haven’t heard the first part of this series yet, do so here).

Each episode in this series features interviews with successful entrepreneurs, followed by our thoughts (the 3 C’s of Fizzle).

Here’s the 4 entrepreneurs you’ll hear from today:

Chris Johnson — Founder of and Flowtility. Also, the best salesman I know; and I mean that in the best possible way.

Paul Jarvis — Writer of books, designer of websites, blogger of blog posts at

Jason Glaspey — Founder of Paleo Plan, a weekly meal planner for folks who want to eat paleo.

Jenny Blake — Founder of Life After College and author of the book by the same name. Check out her 10 week course Make Shit Happen.

Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS

Don’t let pricing keep you from making your first thing. Part 2 of 4 in the First Product Series
  or copy + Facebook

More From The First Product Story Series

  1. Finding The Idea for Your First Product
  2. Pricing Hangups (this one)
  3. Conversion Essentials
  4. The Failure Plan
  5. 13 Successful Founders Share First Product Stories

Show Notes

An eBook pricing model that resulted in $100,000 in sales by @ASmartBear“How you price a product can have a radical impact on the revenue you make from it.”

Generosity Pays: Results from Launching a “Pay What You Want” eBook“Today, I want to show you how generosity pays – not just in theory, but in practice (with numbers to prove it).”

Are You Making the Most Common Pricing Mistake?“In my hurry to launch my first product I almost made a mistake that would have cost me over $10,000, a mistake that I see being made with products all around the web.”

What’s New at Fizzle and Why We Changed Our Pricing Model“We used to have two pricing tiers for Fizzle. After lots of planning, talking with Fizzlers and coding behind the scenes, we’ve decided to unify all Fizzlers into one (discounted) pricing family.”

Visual Supply Co (VSCO)“The gold standard of digital film emulation for Adobe Lightroom, Adobe Camera Raw & Aperture.”

Third Tier Lessons — 3 Stories from Vegas & New Media Expo“As I write this I’m literally in the bathroom at my hotel in Las Vegas enjoying a quiet moment before another night out with friends and conference goers. I’ll let you guess at the chair I’ve engaged.”

Get the free guide to defining your audience
  • Leo Gopal

    Corbett! What was the workout you had just done?

    • Corbett Barr

      Insanity – nice intense lil’ at-home workout.

      • Leo Gopal

        Ahh it looks awesome but doesnt ship to South Africa with no web version (losing lots of potential customers?)

        • Corbett Barr

          Maybe Ebay?

        • Anthony Mychal

          Don’t worry, Leo. You aren’t missing out on anything. No digs on Corbett, I’m a Fizzler and all and such, but you can do better.

  • Michael Ehling

    Hoooray! I love that it is Fizzle Friday.

  • empower network

    go to admit first time i heard of fizzle show and you guys, and let me just say i loved it, like a breath of fresh air in this polluted internet industry.
    i am a fan for life, thanks

  • Sergio Félix

    “…delay blocked me” hahaha this was a BRILLIANT podcast guys, enjoyed it quite a lot, thanks!

  • kimanzi constable

    I’m loving this series, love how you’re bringing in all the cool kids.

  • John

    Awesome episode, guys. Thanks for the shout-out, too.

  • Jawface

    Good information and Thanks for the ideas.

Up Next:

The Failure Plan — First Product Series #4 (FS038)

The whole month of January we’ve put together a series of podcasts to help you think through making your first product. Omitting one important question from the myriad stories, best practices and advice…

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

% Stay inspired, productive + on track—get a weekly email from us. Short n’ meaty, built for speed. Get it Weekly