Sales Sans Sleaze: Sell More, Goodly (FS014)

Selling doesn’t have to be sleazy or uncomfortable. It works and feels so much better when it’s not.

We all “sell.” Whether it’s ourselves or our services or our products or the carrots in our lunchbox (that we really want to trade for that kid’s bag of oreos).

In the previous conversation we learned how to do business badly. How do be a douchebag and sacrifice your audience on the altars of profit and vanity.

In this conversation we share the counterpoint: how to “sell” confidently, successfully and goodly… in a way that creates love and relationship with your audience (instead of fear, disappointment, and shame).

None of us were comfortable with sales at first. Most people struggle with it. This is a conversation about how we found our way.

We also answer a reader question from a lovely Scottish listener and I share a big tip from the best salesman I know.

Subscribe: (how to) iTunes, Soundcloud, Stitcher, RSS

Show Notes:

Raising Arizona — What a great movie. How are you liking these movie intros, by the way? Also, for those who don’t know here’s Randal “Tex” Cobb.

The Finding Your Voice episodes (001 & 002) of this podcast were really great and mentioned a few times in here. If you haven’t yet, check them out.

Fizzle Sales Video — our attempt to sell in an un-hypee way. Any thoughts on a) how we could do it better or b) how you can apply something to your own business from this video?

Penultimate — stick with logic, don’t be a Wojcik. (Oh! Burn!)

William Wilberforce — Thankfully he wasn’t afraid of coming off as a douche.

Robert Cialdini’s 6 Influences (video) — a 5 minute masterclass. Write the list of each he mentions. Put it next to your computer. Incorporate one or more of these in the next thing you make. Don’t be a douche.

Evernote Essentials by Brett Kelly — Brett is smart and oh-geeze is he a good hugger.

Ogilvy on Advertising — read this.

David Ogilvy’s Copywriting Process — It’s refreshing and human and I’m grateful for this honest look into his thoughts about work.

Ogilvy’s 10 Writing Tips — I tried hard not to need this one as well, but it’s just too good.

The Pejorative Mexican — if you’re unfamiliar with the parable we talk about, there’s an awesome story time in episode 006… literally story time.

Story Bramble — thanks so much, Stephanie, for your question!

Want Chase’s advice on the best cigar cutter out there? You got it.

Chris Johnson — the best salesman I know.

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  • John

    Hey guys LOVE the fizzle show! On a previous show, you were discussing the challenges with setting up a paid membership site. I just wanted to say that our site uses Paid Memberships Pro by Jason Coleman. He has been great in setting up the plugin to allow for auto payments thru PayPal OR credit card. I highly recommend it for anybody using WordPress.

    Keep it up….you guys rock!

  • Amal Rafeeq

    Wow, I really hope this would just another great podcast to listen to while I drive out from my home in my car. Downloading it with so much hope.

    I was kinda starting to miss your awesome creations Chase. Keep it coming :)

  • Darlene

    OMG “shitting in the tall cotton” I’m listening to this at work and trying not to laugh out loud! You guys slay me!

    • Chase Reeves

      I live for that, D :)

  • Robin Hallett

    What an even better than Penultimate, tall cotton pooping podcast :) You guys kicked some serious booty. Thank you. I LOVED it :) Even took notes.
    Keep rocking it like you mean it. Fab!

    • Chase Reeves

      Thanks so much for letting us know, Robin!

  • Brandon Davis

    Hahahah! “Shitting in tall cotton” followed by, “Take my pence” had me rolling!

    Y’all missed your true calling…comedy.

    • Chase Reeves

      Love it. Thanks, man.

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  • Richard

    If I had a dollar for everytime I heard “you know what I mean” I could probably buy a Vespa.

    • Chase Reeves

      Name your color, Richard. I’ll keep it up and you save up your pennies :)

  • H.R. D’Costa

    Hi guys,

    Haven’t listened yet to the podcast, but have the ep downloaded and ready to go.

    Just wanted to say that I totally was that girl in third grade who traded in her carrots for Oreos (and Fruit Roll-Ups…and chocolate chip granola bars…and…well you get the picture!)

    But now I actually read the food labels. Junk food junkie no more.

  • Riza

    Thanks for the intro! I haven’t listened to it yet, but the introduction got me interested. I personally am having a hard time selling. This will definitely be an added knowledge. I hope I’m able to succeed at it. :)

    Riza, contributor

  • Yassin Madwin

    when i started selling products. i thought selling was just a gimmick. I know a lot about NLP and psychology in general. but it turned out selling is standalone science. what makes people tick and buy certain products requires specific treatment.

    I just wish that you get back to write. for me pod-casting or YouTube ‘TV’ is just a lazy way from blogger to offer content to lazy people. i like much your old material.

  • Troy

    Love the fizzle show man. Great stuff you have here – I’ve always felt that selling is like cold calling we’re you and the customer have a huge rift between you guys. I’ll try to use some of the techniques here. Thanks!

  • Jezee

    Hi, just want to say that I’m new here and you have some great articles. I found out about your blog through listening to a podcast on keep up the great work.
    I’m looking for some like minded bloggers who are interested in getting together on a weekly bases kind of like a Mastermind class. If you are interested please contact me at

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  • FMFBlogger

    Got a question about getting feedback. You guys talked about how you started with a sort of shell version of your service and got 120 people in as beta testers and they gave you a ton of feedback.

    I did something similar – I ended up with about 20 people (out of 60 who expressed initial interest) using my service, and part of the deal was they would be the guinea pigs, and I really wanted their feedback. I asked for it every time I emailed them (the service is an email-based one). I got extremely little feedback, even when I made drastic changes. So I have 2 questions:

    1. How can I get more feedback?! :) When asking isn’t enough, how do you get more?

    2. Is no feedback and no unsubscribes good enough to assume that my changes are useful? Does the answer to this question make the first one a moot point?


Up Next:

When to Say No to New Ideas & Opportunities (FS054)

A bunch of ideas. They’re written on index cards and spread all over the table. They’re all yours. Which one (or ones) do you choose? You don’t want to waste time on a dud idea.

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