Setting Prices, Raising Rates & Getting Paid What You’re Worth (FS041)

You’d be amazed what I can pull out of Caleb whilst getting saucy about his wife’s flexible packages…

There’s a lot to learn on the road from “that’s ok, you don’t have to pay me” to “I know what I’m worth and you can’t afford me.”

In this episode we share our stories from that road, including bits about:

  • How to quantify the value of your work/product/thing
  • How to raise rates for new and existing clients
  • Why offering multiple prices and tiers could massively increase your revenue
  • Why we chose one price point for Fizzle (even though it’s a best practice to offer multiple)

Enjoy this, the second in our money month series. (Get the first here: How You Feel About Money Impacts Your Earnings (FZ040))


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Several lessons learned on the road to “I know what I’m worth and you can’t afford me.”
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Gumroad Quickstart GuideGumroad Quick Start — Stop scheming. Start shipping — We partnered up with Gumroad to make a quick start guide video, interview series and ebook. Why? Because we want you to stop scheming and start shipping… and this is the best way we’ve found to do that.


Show Notes

Pricing Hangups — First Product Series Part 2 (FS036)“Pricing is tough. No doubt. But we’ve got experience with it and in this episode give you the essential pieces of advice to make your thing and price it right.”

Are You Making the Most Common Pricing Mistake?“In my hurry to launch my first product, an eBook called The App Design Handbook, I almost made a mistake that would have cost me over $10,000, a mistake that I see being made with products all around the web.”

Jen Wojcik Wedding Photography – San Diego, Southern California, Abroad — This is Caleb’s wife’s site. We get into the story of how she learned to charge more for her services, packages, flexibility, etc.

Double Your Freelancing Rate in 14 Days by Brennan Dunn“You want to charge more, but you don’t want your clients to run for the hills. I know exactly how you feel…”

How to Build a Sustainable Coaching Business (And Double Your Rates in the Process)“I’ve managed to increase my hourly coaching rate 444% over the past 12 months, create a steady income stream from coaching, and generate regular referrals from my existing clients.”

Tips on Raising Your Rates From 20 Freelancers, Coaches, and Consultants | Passive Panda“After thinking it through, I realized that I should have focused on the value I provided and not the rate I received.”

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  • Steph

    The way that you ended this was incredibly powerful! As the Mustache Man says, Keep on Doin’ what you doin!

  • http://www.JeffLafferty.com/ Jeff Lafferty

    You guys rock, loved the show!

Up Next:

Pricing Hangups — First Product Series Part 2 (FS036)

Pricing is tough. No doubt. But we’ve got experience with it and in this episode give you the essential pieces of advice to make your thing and price it right. This is part two of a four part series on making your first product… to sell… to people who aren’t in your family.

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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