Should You Delete Negative Comments? + Other Audience Questions (FS051)

All month we’ve been sharing tips and tactics for defining your audience, complete with loads of interviews with experienced entrepreneurs on how they do it.

This week we feature two more interviews and listener questions covering some of these topics:

  • Four audience journey questions (from an experienced advertising mind).
  • Finding the blogger-give/audience-take balance.
  • Plus a question showcasing the difference between a big and sucky audience and a small and profitable audience.

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The goats… oh god, the goats… Also, the Q&A. But the goats!
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The Guide to Defining Your Audience

Fizzle’s Guide to defining your audienceWe’ve put together a handbook to help you get to clarity on your target market, ideal client, tribe, avatar, persona, whatever the kids are calling it these days. The guide includes:

  • Bullet point notes on each of the expert interviews with links to specific tools they use.
  • Worksheets and exercises to get to the truth about your audience so you can resonate and sell to them.
  • The big list of questions to ask about your audience (including the two failsafe questions).
  • Quick summaries of the most important concepts in customer development (that’s what the startup world calls it) to keep you on track (without wasting a bunch of time).

Download the guide and start cranking with these worksheets and insights from experts so you don’t make the mistake as the entrepreneur in the story I shared last week.

Download the Fizzle Audience Guide

Experts in this episode

Jon Collins“Director of Story @TrumanPDX Co-founder @epipheo I write epic novels in my head and impromptu children’s songs at bedtime.”

Josh Chang“I like to live. communications planning at Wieden+Kennedy. It’s like child and youth development.”

Goats Note

A full 20% of the recent Fizzle planning retreat was spent watching this video and falling over with laughter. I can’t for the life of me figure out which is my favorite. But I’ve chosen what I think is the most “Fizzle Show-ish” goat yelling clip and made it the intro to this episode. What do you think?

Show Notes

Urban Dictionary: how’s your father — Go for a ride.

Hey Batter Batter! This is an epic bit from Brian Reagan I reference in the show. What are we, rabbits?

Corbett’s Choosing A Topic Course in Fizzle — Choosing a topic for your business (or blog, podcast, platform, etc.) is an incredibly important decision. In this 70m course Corbett walks you through listing potential business topics and implementing the impartial decision matrix (a lil’ thing he uses to stay smarter than me). If you’re not a member, you can get in for a buck.

Chris Guillebeau: The Lesson of Convergence“Many people talked about building a business based on a hobby or passion. However, others cautioned that “follow your passion” is more complicated than it first appears.”

240 Mornings“On a given day you may easily start or work on multiple things, but actually completing them takes the most amount of work and focus.”

NextDraft: The Day’s Most Fascinating News with Dave Pell Mentioned in Joseph’s question.

Get the free guide to defining your audience
  • Scott Fussell

    I am still 100% convinced “Tom Southern” in Chase.

    • Kevin Johns

      Scott, I read this comment before I got to the Tom part of the podcast. It made me laugh twice as hard when Tom’s question started! LOL

  • Matt McWilliams

    Delete them? No.

    I feature them like I did here:

    Then I email the person and thank them.

    Then I usually write a blog post about it :)


  • Gil Michelini

    Get rid of trolls/spam but leave the true negative comments. We can’t please everyone and our audience needs to see there are those who disagree.

  • Kevin Johns

    That Sincerely Truman Star Wars video is amazing!

  • Harley Eblen

    Oh my god the goats. I absolutely lost it at 1:23.

    Also, I’m glad you guys have started mentioning your own courses. I guess I don’t have to do it for you now :)

    • Chase Reeves

      No. We still need you :)

      • Harley Eblen

        I was really hoping that it would become a meme. You guys made that not-so-subtle request but no one is going for it.

  • Shawna

    Uh… not all of those are goats. There’s at least one sheep.

  • kimanzi constable

    Great episode guys!

  • George w Success Harbor

    Some negative comments should be deleted. There is a difference between censorship and people that don’t deserve to comment.

  • Sushil Rajput

    I will never recommend deleting a negative comment unless it’s something inappropriate. It sends the wrong message. As social media professionals, we want to encourage feedback in order to aid customer service.

Up Next:

Tactics To Understand Your Ideal Client, Reader or Market (FS050)

Last week was the first part of an excellent series where we bring experts in to shed light on how they discover, define and target their audience. We talked about how this process can make the difference between a product/service/article released into crickets (people ignoring you) or released into the hearts and minds of an engaged audience (ready to buy something from you).

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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