The Blogger’s Guide to Unleashing a Manifesto (or, How to Attract 7,986 More Visitors to Your Blog in 5 Days)

Blogger's Guide to Unleashing a ManifestoLast week I launched the manifesto 18 Months, 2 Blogs, Six Figures. I released the guide for free, with no opt-in or anything required. It’s simply a PDF download that is freely available to anyone who stops by.

Why the hell would I release 13,000 of the most important words I’ve ever written for free? I got that question from a lot of readers last week.

My answer is simple. There are times to release paid products and times to build your audience. There are also times to give back your community. This was an opportunity for me to both grow my readership and give back.

In this guide, I’ll share the results of my big release last week. I’ll also explain step-by-step how you can release your own free manifesto to build your audience and pave the way for much bigger things in the future.

The Motivation

I’ve mentioned a couple of times recently that I’ve gained so much over the past year-and-a-half from the generosity of other bloggers and online entrepreneurs. From free guides to value-packed blog posts to emails and even phone calls, so many successful (and very busy) people have been there with advice and help to keep me moving forward.

Since I recently reached a critical milestone (grossing over 100k from my business), I wanted to take this opportunity to give back myself. I figured my story would help you all who are hoping to build similar lifestyle businesses. I wanted to “pay it forward” so to speak.

Plus, I thought releasing the story for free would be a great way to build my audience even more.

The model I decided to follow has been successful for a number of bloggers I read and admire. Chris Guillebeau’s Brief Guide to World Domination and 279 Days to Overnight Success were particularly inspiring to me. Both are big free manifestos, and World Domination was downloaded by over 100,000 people.

I wasn’t aiming for 100k new readers, but even a fraction of that would be awesome (see the results below).

In addition to Guillebeau’s manifestos (that sounds strangely like Gulliver’s Travels to me, anybody else?), other free eBooks I used as inspiration for this project and my blogging career in general were (all of these are awesome, so check them out):

This wasn’t the first free book I’ve released, either. About a year ago I wrote New Economy Superstar, a free manifesto about how to become part of the “new” economy, the one that favors small businesses and individuals over giant behemoths.

That book helped establish me early on and I wanted to follow-up with something bigger and more personal.

7,986 Visitors Tell Me it Was a Good Decision

So, how did the launch turn out? During the 5 days after launching the book, I attracted 7,986 more visitors than I would have during an average 5-day period.

Sure, I could have sold the book, but would I have reached nearly 8,000 new people? No way.

Thanks to all of you who helped spread the word, I’m super pleased with the results. The posts announcing the guide were tweeted over 200 times, and I’ve received hundreds of comments, emails and tweets thanking me for sharing the guide.

I’ve also had conversations with clients and met some new bigger bloggers that I wouldn’t have otherwise all because of the report.

No doubt, releasing a big free manifesto like this can be a fantastic way to grow your audience.

How to Release Your Own Manifesto

If you’re convinced that releasing a free book like this is right for your situation, you’ll want to do some planning to make sure you get the biggest benefit from all your hard work. It would be a shame to write 13,000+ words (in my case) and have only a handful of people read it.

The Idea

To begin with, what’s your idea for your free guide?

Just like a good blog post, you need to focus on providing killer value to your reader. If you think convincing people your 1,000 word blog posts are worth reading is hard, imagine asking people to give up an hour of time to read 70 pages.

Telling your life’s story isn’t going to cut it.

What’s something you know well that your readers would love to learn? Start thinking in that direction and you might be on to something.

This new manifesto I released has been more successful at launch than the first one I wrote. That’s due partly to how much value I decided to pack into this one. I didn’t hold back or release some watered-down freebie. I put some of my best online business and marketing advice into it, and the response has been great because of that. This was based on everything I’ve learned over the past 18 months.

Others, like Guillebeau’s World Domination manifesto focus not so much on the author’s individual experience, but more on an inspirational view of the world. If you go the inspiration route, make sure you say things that are powerful and important and not just rehashes of common points of view.

Think big, think bold and keep your reader in clear focus.

Title, Title, Title!

Again, just like with blog posts, headlines are everything. Only in this case you’ll want to spend even more time developing a perfect title because so much more effort will go into this book than you put into a typical post.

People often decide whether or not to read a book based solely on it’s title, despite what your mom told you about not judging a book by it’s cover.

People also often decide whether to share something on Twitter, Facebook, etc. based on the title alone. A catchy title can make a huge difference in your book’s ability to attract new readers.

I now think I totally fucked up the title of my first book, New Economy Superstar. I’m not sure what I was thinking at the time, but the title just doesn’t grab readers like it should. I’ve actually thought about re-titling it and releasing it again. I might just do that as an experiment.

What should your title convey? It should be grand in scale, intriguing, perhaps teasing and definitely should convey a hint of the benefits your readers will get from reading the book.

If this is truly a manifesto, as in “a public declaration of principles and intentions” than don’t hold back on the content or the title.

Writing Your Book

This part might seem a little daunting at first. My first manifesto took me three months or so to write, mostly because I procrastinated like a government worker being paid by the day.

Take a deep breath, don’t stress about the project before you even start, and put things into perspective. Your book doesn’t have to be War and Peace. In fact, I’d say mine was a little long at 13,000 words. Yours could be much smaller and still have a big impact.

In any case, let’s say you’re going for a nice round 10,000 words. That might sound like a lot, but how many words did you write last month in blog posts? Think about your book in those terms. If you regularly write 1,000 word blog posts, your book will be like writing 10 posts.

That doesn’t sound so hard, does it?

Side note, if you plan to earn a living from your blog by creating products, writing this book will be good practice. There’s probably a lot of writing in your future, unless you come up with something that’s all audio or video. Although scripts require writing as well.

Start with an outline that captures the major points you want to make. Break that up into manageable chunks that you can write drafts of in one sitting.

For this recent manifesto, I procrastinated for a few weeks before sitting down to write it. After I finally blocked out the time, I wrote the entire first draft in three 3-hour-long sittings over about a week.

Package it Up All Pretty Like

Now you have a choice to make. Do you design and assemble your book all yourself, or get an outside designer to help?

I designed and packaged my manifestos myself. If you’re decent with graphic design, this might be a good option.

The two main software choices, as far as I was concerned were Microsoft Word and Adobe InDesign. I’m sure there are others out there, so let me know in the comments if you feel like it.

I used Word for my first eBook, but it was cumbersome because of problems converting hyperlinks to the final PDF (on the Mac at least). InDesign was much harder to learn, but offered far greater flexiblity and options. Just beware that InDesign is not a cheap option. If you’re not going to do much designing yourself, you might find a designer for as much as that software costs.

If your blog is a serious business and you can afford to spend a little cash, a designer might be a good way to go. Men With Pens does eBook designs (they’ve done books for Leo Babauta of Zen Habits), and Reese does books as well (she did Chris Guillebeau’s).

If you don’t have the money but don’t know design well, don’t freak out. A simple, straightforward design will do. The important thing is that you get the manifesto out there. If the content is great, the design won’t hold you back much.

Getting the Word Out

If you’ve read Think Traffic for any length of time, you know that content comes first. But great content without effective promotion is a waste of effort.

Since you’re putting so much effort into developing your manifesto, don’t skimp on the launch planning. Just releasing your manifesto like a regular blog post would be a shame. You need to leverage this great resource.

Treat this launch more like the launch of a product. It’s important.

That means you should start hinting about the coming manifesto at least a week before it drops. Start telling people little details on Twitter or Facebook or wherever you hang out online. Maybe mention that you’re working on something big within a regular blog post.

Then, I recommend writing a blog post that officially pre-announces the guide at least a few days before it comes out (I learned many of these techniques from observing Chris Guillebeau’s hugely successful launches).

Tell people what to expect from your manifesto early, and why it will be so special. Get them ready for it by revealing some of the awesome things they’ll learn from the free report.

A day or two before launch, send your book to everyone who has inspired you along the way. Don’t ask the a-listers you email for anything, just tell them thanks and that you wanted them to get a copy of your project before anybody else.

Next, email your readers (you do have an email subscription option, right?) before everyone else gets a copy. In fact, I used this to help grow my email list by nearly 300 new subscribers around launch. Tell people in your pre-announcement post that they’ll get an early copy if they subscribe to your email list.

If you’re part of any blogger networks, be sure to let them know the manifesto is coming as well.

When you email your readers with a sneak preview, be sure to let them know when the manifesto will be officially released and ask them for help in getting the word out. Here’s a copy of the sneak preview email I sent out to readers.

Finally, on launch day, write a to-the-point post about your manifesto. Include the major benefits people will get from reading it, who it is for, and a call for help in spreading the word.

I also posted links to my manifesto on a couple of blogger forums I belong to, like Third Tribe. These can be great places to get a little extra publicity. And again, because your report is free and value-packed, people will be thankful you posted links (I don’t recommend doing that with regular blog posts however).

Asking for Help

Because you’re giving away something this substantial for free, you can certainly ask for help from your audience.

For my launch, I mentioned more than once that specifically, I would appreciate any Tweets, Facebook shares, comments or reviews/links from other people’s blogs. Don’t be afraid to be specific. The generosity of your report should make people more than willing to give you back a little love.

The specific request seems to have worked for me as so far 15 other blogs have written about and linked to the manifesto. That’s great for both attracting more visitors and search engine optimization.

The Legacy of Your Efforts

The beauty of a big free report like I’ve described here is that it will be a huge resource for new readers for months or years to come. You can use it to really express your point of view and why your blog is worth reading.

Your manifesto will hopefully give you a big boost in readers immediately, and then will keep bringing in new readers and encouraging them to stick around or subscribe. That’s been my experience at least. I’d love to hear the results of your experiments if you decide to unleash a manifesto too.

Oh, and if your first manifesto isn’t a big success, you can always do it better the second time like I did. ;)

Questions? Thoughts? I’d love to answer any questions you might have. If you have an idea you want feedback on, feel free to ask in the comments below. I’m always happy to answer questions.

photos by wallyg & Obie Fernandez

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  • http://www.HectorJCuevas.com Hector Cuevas

    Corbett.. congrats on the launch of your manifesto. You’re right about doing better the second time around – it’s important not to get discouraged if something doesn’t go as planned the first time we do it..

    Asking for help can be hard for people but you made a great point.. your free report should be repaid with a little love, and retweeting isn’t that hard to do.. :0)

    thanks for breaking this down bro..

    talk soon
    Hec

    • http://fizzle.co Corbett Barr

      Karol Gajda had an awesome quote at the end of his post yesterday: I’ve failed more times than you. That’s why I’ve succeeded more as well. Your mission is simple. Go fail.

      Don’t be afraid or ashamed of your failures. “In each massive failure is a seed of an equally sized success.” -Napoleon Hill

  • http://www.lakechapala.net David

    Good work man I really loved the simplicity of your manifesto. Look forward to keeping pressing on with content creation and over delivery of great products.

    • http://fizzle.co Corbett Barr

      Cheers David. Thanks!

  • http://www.adifferentkindofwork.com Christine Livingston

    Shit, Corbett, this is awesome!

    And timely. I’m just writing my manifesto. I can’t thank you enough for sharing your journey here and your advice on how to get it out there.

    • http://fizzle.co Corbett Barr

      Awesome, can’t wait to check out your manifesto. Best of luck!

    • http://adambeckett.com Adam

      Hi Christine, interesting we read the same people…we must do that interview sometime!

  • http://experimentsinpassiveincome.com Moon Hussain

    Corbett,

    I’ve never written a free manifesto, report, whatever you’d like to call it, except for the one that is in progress right now ;)

    This post (as well as your manifesto) is a value-packed read and I’ll be going through both again soon.

    I suppose I’m a bit insecure about the report I’m writing (hence today’s post!) but we all have to start somewhere. If you have any time, I’d love to hear your opinion about it.

    P.S. I’ve been a long time RSS subscriber of yours but reading your latest release, you’ve converted me into someone who will be following your online products and releases closely.

    • http://fizzle.co Corbett Barr

      Hey Moon, I read your post. I think that’s a fine idea for a free report. You have to write about what you know, and it sounds like you have a good handle on “what not to do” to earn a living online. I’d work on the title a little more before release though.

      For more inspiration about how writing about a failure can be a popular subject, check out Adam Baker’s epic post from last week:

      How to Suck at Launching a Product

      The important thing is, there are lots of people out there in the exact same place as you who will identify with your story. Speak to them from the heart and you’ll be fine.

  • http://www.nomadcouch.com Juha Liikala

    Well, this one came out at just the right time. I’m just writing a manifesto (or a report to be more precise) for Nomad Couch and it’s going out by the end of this year.

    I’ve been reading through quite a pile of manifestos/reports from various blogs lately and this post is just the missing piece I’ve been looking for. Thanks for sharing Corbett!

    And oh, I could drop you an email or two during the process if you don’t mind? Would love to hear your opinions about the report before it goes out! :-)

    Cheers!

    • http://fizzle.co Corbett Barr

      Hey Juha, good luck with the report. I’m always available via email at corbettbarr@gmail.com cheers!

  • Shunit

    You are my new hero!!! Dono if you remember me from your affiliate course, I’m in Israel, as planed (saved cash in the US so that I can focus on the web) , starting my journey online. I owe you so much for that. As I didn’t make it threw high school, my computer skills are almost NON,
    I’m as newbie to social media as one can be, I lack tech/web abilities and English is my 2nd language. Choosing to go this route is not trivial, by all means, and you have a large part in this decision I made. your words of wisdom to me threw comments in the course were straight and on point.
    Thanks to you I heard about the Gulliver (Chris), meet him in NYC in his book opening tour and he gave me a gift, his Empire-building course, So I thank you again for that. Now it’s my time to Prudence results. I will be asking lots of questions as I’m just starting the course this days, I apologize in advance. Your true fan, Shunit (Shushu) aka Sambista

    • http://fizzle.co Corbett Barr

      Hey Shunit, congrats on meeting Chris. He’s a great guy. Best of luck with everything and I look forward to hearing from you again soon.

  • http://www.youngprepro.com Onibalusi Bamidele

    Awesome post Corbett,

    It is really great to hear how the launch of your manifesto went.

    Concerning ebook creation I think you might want to use Open Office (www.openoffice.org), it has a direct pdf export option and is the best ebook creation programme I’ve seen – it is a free and better alternative to microsoft word.

    Thanks so much for the great post,
    -Onibalusi

    • http://fizzle.co Corbett Barr

      Good tip, Onibalusi. Thanks for sharing.

  • http://www.megabizflakes.com Samuel

    Awesome post! what a great manifesto you released! sure i love the idea of asking for help! you are right man. thanks for sharing and keep up the good work.

    • http://fizzle.co Corbett Barr

      Cheers, thanks for the comment.

  • http://thelinkmedic.com Aaron Kay

    Nice haul there hehe. I agree offering anything free and in this format seems to be a win win all around. Sounds like something that needs to be developed over a period of time and not something done in a weekend, which is a good thing. Having a “book” will make you appear more of the expert you’re supposed to be.

    • http://fizzle.co Corbett Barr

      Yeah, I definitely wouldn’t attempt a full report like this over a weekend, but a week or so might do.

  • http://www.itarsenal.com Rob

    Nice breakdown, and it was a great manifesto….a tip for your creation…especially since you’re on the mac, you have to look into Pages…the iWork bundle. Not only is it a superb tool for ebooks but they have an export to epub format for distribution on the mobile channels! Talk soon.

    • http://fizzle.co Corbett Barr

      Ah, Pages, I’d forgotten about that. I think I even bought iWork a while back. Great tip Rob.

  • http://trafficcoleman.com/blog/ TrafficColeman

    Congrats on the manifesto..I wish you much more success my friend.

    “TrafficColeman “Signing Off”

    • http://fizzle.co Corbett Barr

      Thanks!

  • http://www.entrepreneurialdaddy.com Andy Fogarty

    This breakdown was just as great as the manifesto.

    I just released a new guide for my peeps last week based on their answers from a survey I sent out. While I’m pretty happy with how it was received, I definitely see a few things that were missing as far as the launch goes – they won’t be next time.

    Yeah, I totally agree with Rob about Pages. I love me some Pages goodness :-)

    Thanks Corbett

    • http://fizzle.co Corbett Barr

      Awesome, Andy. Glad this was helpful. Let me know how your next launch goes.

  • http://www.mediagrow.net Marios

    Congratulations Corbett, good points after spending all this time writing the manifesto the most important is the launch, so everybody knows about it

    Marios

    • http://fizzle.co Corbett Barr

      Yep, you got it Marios. Cheers.

  • http://srinirao@gmail.com Srinivas Rao

    Corbett,

    Thanks for sharing this. I’m in the process of outlining my own manifesto. I’ve done a few versions of the Blogger Gems ebooks but I think a manifesto is going to be really fundamental to the growth of the Skool of Life. This fact that you reached so many people I think is the greatest lesson from this. Somebody had asked me the other day about putting my quarterly marketing plans into a paid ebook but I think I’m going to give it all away in a free guide after reading this.

    • http://fizzle.co Corbett Barr

      Cool Srini. Be sure to let me know before your free guide comes out. Best of luck with it.

  • http://website-in-a-weekend.net/ Dave Doolin

    Corbett, it was a good read. Still is a good read. You’re in a very small club to have succeeded so quickly. And that’s pretty cool!

    I hope you’re enjoying this beautiful weather we’re having in San Fran!

    • http://fizzle.co Corbett Barr

      Ah, isn’t this Bay Area weather awesome? It’s like a second summer. Cheers Dave.

  • http://www.marsdorian.com Mars Dorian

    Hey Corbett,

    WTF – this post is epic both in terms of length and value.
    I enjoyed reading your manifesto. So much value and it’s true – you have to give back to your community.

    It’s interesting to see that your first manifesto wasn’t that great of a success. Judging from what I see now, it looks like everything you touch turns to digital gold ;)

    I think grrreat design is essential – Chris Guillebeau wouldn’t enjoy the great success now that brilliant design by Reese.

    I’m working on my own digital stuff, and I want to make it both ass-kicking in terms of design and value.
    You are huge inspiration.

    PS: cool to see you swear. Your personal attitude has reached ThinkTraffic !

    • http://fizzle.co Corbett Barr

      I’ll take that as a positive sign that I elicited a WTF from you on this one ;) Can’t wait to see your ass-kicking stuff coming up, Mars.

      And I agree, grrreat design is essential. Although content does still come first.

  • http://simpleadvantage101.com Byron

    Corbett,

    Awesome post. Action packed, step by step. Thanks for the transparency. Love the info bro..!

    • http://fizzle.co Corbett Barr

      Thanks Byron. Hope it helps.

  • http://keepupwiththeweb.com Sherryl Perry

    Thanks for giving us an update on how effective your launch was. Once again, I find myself bookmarking one of your posts for when I actually make the time to write my own manifesto.

    • http://fizzle.co Corbett Barr

      Cool, Sherryl. I hope you can keep track of all those bookmarks ;)

  • http://www.trafficgenerationcafe.com Ana | Traffic Generation Cafe

    Haven’t read it yet, but excited about it already. :)

    Thanks a sign of great copywriting, Corbett.

    Ahhh, so much to learn!

    I am off the read the report.

    Ana Hoffman

    • http://fizzle.co Corbett Barr

      Awesome Ana. Let me know how you like it.

  • http://joelrunyon.com/two3 Joel Runyon

    Liked the book Corbett. This is a great outline too that I’ll be referencing down the road.

    The title of the ebook was great, but [I'm not gonna lie] it was a little misleading. Your title projects that you reached 6 figures at 18 months…when you really said you would hit it towards the end of June ’11… yea it’s *technically* true, but still…

    That’s really my only complaint. I thought you did a great job overall and you do a GREAT job of breaking things down into simple steps. Keep it up!

    • http://fizzle.co Corbett Barr

      Hey Joel, thanks for the note and feedback. Yes, the title was creative, but it’s about a run-rate calculation in my mind. If you were hired for a job that paid six-figures, you wouldn’t wait until you earned those six figures to consider that a six-figure job, right? The risk of either not working out is about the same, but in my case there’s much more upside ;) Cheers.

      • http://joelrunyon.com/two3 Joel Runyon

        touche, i’ll give ya that ;)

  • http://www.whereisjenny.com Jenny

    Right on. I really enjoyed your manifesto!

  • http://evolvify.com Andrew

    Hey Corbett, this post is awesome and the manifesto was awesome… So I don’t mean anything negative by the following… I’m approaching this from a completely non-cynical angle.

    The snowball effect (and virality) is something I’m constantly aware of. I have zero restraint from an ego standpoint when it comes to letting something like this fly, but it seems there’s a strategic point at which the effectiveness of following these steps resides on a razor’s edge. On the too small side, the momentum runs out of steam before it has a chance to proliferate.

    As someone with a blog with 8,217+ readers and another leveraged blog with 27,878+ readers, and 4000+ highly targeted (ostensibly) Twitter followers (not to mention the pull of some of the folks you’re connected to), your mileage almost certainly has an exponential success rate in relation to those with a more modest presence. That’s great for you, but all other things being equal, it’s not going to scale linearly. This is all compounded by some other psychological nuances of your contacts (reciprocal altruism, the desire for others to help you succeed, etc.) that have a very real impact on something like this.

    It’s easy (even for me) to dismiss my concerns with the “Just do it” style of extroverted overachiever platitudes found in abundance elsewhere, but it’s non-trivial from a strategic/planning standpoint.

    You even mentioned previous launches that didn’t go so well. I’d posit that if you had launched those now, they’d have succeeded in a completely different way than before. And the other side of the coin is that previous “failures” were likely not actual failures, but ultimately instrumental in building your presence to the point it’s at now.

    Perhaps it would be good to mention that so others won’t get discouraged if they put together an amazing piece and it “fails” due to their lack of exposure. I dunno, I guess I’m just thinking out loud that you didn’t (and likely can’t, logistically) control for the variables mentioned… and cognizant of maximizing the impact of a finite work output.

    So… any thoughts on timing?

    • http://fizzle.co Corbett Barr

      Yes Andrew, absolutely. Everyone’s results will be different. I’m guessing that point is obvious to readers here, but if not I’m happy to make it more often. I’d hate for someone to get discouraged if they don’t achieve similar results (especially if they have much smaller audiences).

      Just remember two things. First, the results I experienced here could easily have been far better or far worse, depending on what I put into creating this guide. It’s not as if audience size is the sole determinant of the results of future efforts.

      Second, you can spend all day worrying about whether your next blog post or manifesto or product will succeed or fail, but the worry won’t get you closer to ultimate success. I prefer to accept the ups and downs as part of the journey and focus on helping readers solve real problems every week. I was a complete beginner to blogging 18 months ago. Nothing but focus, dedication and smart uses of my time have gotten me here.

      So yes, I agree, but it’s a defeatist argument in my mind. The viral effect will benefit anyone who works long enough to build momentum.

  • http://financiallyeliteblog.com Dwight Anthony

    Hey Corbett,

    Really found some useful info with this post. Is the fact that a value filled manifesto brings in good targeted traffic because it has a viral effect or just from the fact that it contains so much value and people are expecting to at least opt in to read it? In any case, great work – this is bootstrap marketing at its best.

    • http://fizzle.co Corbett Barr

      Hey Dwight, there’s certainly a viral effect at play. When something stand out because it’s unusually valuable, people are more likely to share it than a typical piece of content.

  • http://castlesintheair.org Nina Yau

    Corbett,

    Thank you so much for this blogger’s guide to unleashing a manifesto! I’m so excited!! There is so much out there, free and paid, that it sometimes (okay, a lot of the time) gets daunting to know which avenue to pursue, how to do it, when to do it, etc. etc. I’m sure this will help when I create my next free product. :) Thanks!

    Nina

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  • http://www.healthmoneysuccess.com Vincent

    Hi Corbett,

    Thanks for releasing the guide and I am inspired by your work. I love the articles you wrote at Free Pursuit and Think Traffic. They provide value and I have picked up lots of new ideas. Keep up the great work!

    Cheers,
    Vincent

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  • http://www.neverendingvoyage.com Erin

    I loved your manifesto and this post is awesome as well. Really detailed and helpful. I have an idea for an ebook, which I probably could sell, but I am leaning towards giving it away. We get about 7000 unique visitors a month and I’d really like to use it to grow our traffic and subscribers. We’ve been going for 8 months and have given ourselves the first year to build our traffic and create great content before we try monetising.

    I couldn’t decide between giving it away to everyone or just to subscribers to build our list, but from your experience it sounds like just giving it away freely is the way to go. Hopefully it’ll build the list anyway.

    Thanks for the tips here.

  • http://www.atrickleofnickels.com Alan

    Hi Corbett,

    Just a quick note to say thank you for all the time and hard work you put into both this website and the manifesto. I appreciate it and look forward to the continued quality information that you provide.

    Have a great day

    Alan

  • http://www.kaplancopy.com/blog Jodi Kaplan

    Excellent tips! I (foolishly) used MS Word for my first ebook – and had the same link problem. A better option for Mac users is Pages – the links work correctly, it has better formatting options and templates, and it’s a lot cheaper than InDesign.

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  • http://mkakan.com Mk Akan

    Hi Corbett,
    Great advice and information here.i wish i had read this before i put out my free guides.i love the idea of treating the whole thing as a launch-something i never thought of doing.
    your manifesto was awesome….
    keep doing your thing…great work

  • http://www.one-backpack.com Zack

    I can attest that your book did two things (maybe more).
    1. Like you said, you won a new reader that you might not have otherwise. I think your book was the first thing I really read from your site.
    2. It woke me up and inspired me to start blogging. I’ve only written three posts so far, but that three more posts than I had before. The blog is about travel and simplicity; it’s called one-backpack.com
    Thanks a lot!

    • http://fizzle.co Corbett Barr

      Awesome, Zack. I’m glad the book motivated you. Thanks for sharing your experience with it and best of luck!

  • http://eblogcamp.com Mike

    What you have achieved motivates me so much, Corbett. I think I should follow your advice and make some of my own manifesto for free, too! Thank you for posting the guide. Glad that I have subscribed to your RSS :)

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  • http://cruisesurfing.blogspot.com Azarethroy

    Thanks for sharing these tips, Corbett. I recently launched a free ebook and your advice came in very handy! Weird thing is MSWord on my Mac did actuall convert most hyperlinks but not all…

  • http://www.CodrutTurcanu.com Codrut Turcanu

    It’s important you treat this like a “regular” product launch (as you say) yet, do it the remarkable way.

    Strategize for a viral campaign where 100′s of other “affiliates” (raving fans) mention the ebook on their social media profiles/bloggers/lists, etc. — all at the same time (on a specific day)

    It’s all about buzz marketing. You’ve already spend countless hours and weeks creating the masterpiece,. why not spread the word about it? Alone you cannot reach the masses, with the help of others it’s much, much easier.

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18 Months, 2 Blogs, Six Figures

Hello everybody! I'm both happy and proud today to share with you my latest manifesto, 18 Months, 2 Blogs, Six Figures. It's a free guide, and I hope you'll check it out.

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