The Business Fit Equation: Is It You, Your Audience or Something Else? (FS028)

There are businesses that would be a good fit for you. They’d fit right into the grooves of your personality, sense of humor, language and interests.

This business would be a dream for you to run. You’d wake up energized, ready to serve an audience you care with answers to questions that matter.

This is the business we dream of. But there are other scenarios. Some of us are in businesses that chafe. They rub and stick and bunch and burn and disappoint.

These businesses lead us eventually to a heavy decision: do I stick with it or move on to something else? Do I keep building on everything I’ve created thus far, or cut my losses and build something that fits me better?

How can you find out if your business is a good fit or not? And what could you do with that info?

These are the questions we tackle in this episode of The Fizzle Show. You won’t want to miss it, especially the part where Corbett shares his business-fit equation. Enjoy!

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“Do it like this and I defy you to not be successful in a few years.”
  or copy + Facebook

“if you’re not fired up about the thing you’re doing, break your feelings down into categories”
  or copy + Facebook

Show Notes

Write Epic Shit – Think Traffic“A reader asked me on Twitter the other day if I would start writing more traffic-building tips here. The implication was that I haven’t been publishing content that will directly help you build a bigger online audience.”

5 Reasons Why I Unbranded My 30 Month Old Blog“I’m proud to announce something big I’ve been wanting to do for a while now. As of today, is now”

Put Your Baby In The Crib Without Waking It Up – How To – Father Apprentice“One of the most g’dam frustrating things in the f’n life of a new parent is when you can’t put your child down to sleep because they keep friggen waking up.”

Henry Rollins on The Iron“200 lbs is always 200 lbs…”

Know When to Quit, Pivot or Persevere (FS017) – The Fizzle Show“We all face what Eric Ries calls the hardest part of any startup: deciding whether to quit, pivot or persevere.”

Freakonomics: “The Economist’s Guide to Parenting”“What can economists possibly have to say about something as emotional, as nuanced, as humane, as parenting?”

Ira Glass on doing the work“Nobody tells this to people who are beginners, I wish someone told me…”

That American Life by Ira Class“An in depth, documentary style show putting a magnifying glass to all of the little scratches and dents in life. Join Ira Class every month as he tells you stories from little towns in Kentucky, to huge places you couldn’t even measure how big they are.”

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  • James Scott

    OMG! Did Corrbett just say the “F” word on air. Yo guys I love what you’re doing. Keep that SHIT real!

    • Chase Reeves

      Ha! looks like he did. We had a mix up with the censor track. Fixed now and re-uploaded. Woops :)

    • Russ

      that was a mix up? I thought it was hilarious (and purposeful) that you bleeped random words and left the f bombs in…

    • Chase Reeves

      Yea, i mean, it was, like, a performance piece, you know?

  • Janeen Violante

    I learn SO much from you guys—
    besides being extremely entertaining–you guys teach me SO much about having a business AND being ME ME ME

    BTW, I’m a 53 year old graphic designer who (really) started my own business 2 years ago–YOU have been one of my mentors
    so THANKS!!!!!!!!

    • Chase Reeves

      Awesome, Janeen! So glad to hear it.

  • John

    I don’t personally swear that much, but I’m not offended by your use of common “swears”. I actually think the way you handle them is very professional. Even if you don’t bleep out every swear that comes along, the fact that you do most, shows you care about your listeners. It is rare to hear that among podcasters nowadays.

    PS I would pay a cover to go see Chase do a standup routine.

  • Jessica Michaelson (@DrJessica)

    A licensed psychologist’s take on your dirty mouths: If your audience finds curse words to be the best way to articulate particular feeling states, then using those words shows that you are attuned and empathic and the listener feels like you get them. Therefore, cursing makes you MORE professional, not less, because you are authentically providing what your client most needs.

    • Chase Reeves

      Oh snap! that sounds profeshunal!

  • Doug Cunnington

    Hey Guys!
    I really enjoyed the censor tracks…I was cracking up. The Reeves Tangent™ – wow. I couldn’t believe that Corbett got the train back on the track.

    Keep the swearing in…It seems real and normal. You can leave out the censor tracks, too.
    Great show. Thanks!

  • Hassan

    Hey Guys,

    I just sent you an email, and I’m also going to leave you a voicemail on Speakpipe. I really hope you have the time to answer my question whenever you can.


  • Cassie Swan

    Hey Guys!

    Love the show and the tactical swearing reinforces your passion for your work. When you mentioned how your eye for good work will be better than the work you are doing at first, that helped put things in perspective for me as we all want to create amazing things. I am working on making something for someone’s b, err… And you guys keep me going! Thanks a ton! -Cassie

  • Jason Love

    I am curious how long it does take you to edit a podcast. At some point in this episode you mention that it takes hours. It takes me 4-6 hours and I feel that is way to long.

    • Chase Reeves

      I’m about the same. Closer to 4. I listen to the whole thing at 2x speed taking notes, editing cusses, etc.

      Then write title, description, blog post, intro/outro (this takes a while sometimes).

      It’s fun. Takes work though :|

      • Jason Love

        My problem is I need new equipment. I have a lot of background noise, breaths, and problems with skype to edit out.
        I have an episode that is taking me closer to 8 hours right now trying to clean up the best possible….After the 4th hour of editing it loses the fun factor really fast.


    Gracias amigos!….. Listened to y´all while jogging on the Med coast of Spain today. Very timely as I am now relaunching my wellness & fat loss coaching biz brand and your insights have ignited a few ideas. best from España, Dan O’Beirne


    Any thoughts on when to make a biz web bilingual?

    • Piotr Kowalczyk

      It’s a very good question.
      I’m just starting a blog with my friends in Poland. It’s for the people with IT background or skills that want to go public with their own software or just write and make money on ‘The App’ of their dreams but don’t know how to go beyond development (writing the code)

      I wonder if and when make the blog posts published in Polish and English?

  • Sergey Shevtsov

    That’s awesome, guys!!

    I’ve never thought using swearing can be used professionally, to get positive responses. Sounds like an idea for business=)

    Very inspiring, thanks a lot!

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