The Only Real Secret of Effective Website Design

Ever had questions about your website design? Which features you should add? What you should change?

You’re not alone. So many founders struggle with website design.

Design is more critical now than ever. We want our sites to make a solid first impression. We want to stand out from the noise and sleaze and crap online. We desperately want new visitors to experience trust and authenticity when they land on our page.

But solo entrepreneurs rarely know how to connect the dots and create that experience on the page.

That’s why we created the latest course within Fizzle. Here, watch this video, it explains it all. (direct link to video)

(N.B. you may want to have a notepad and a cup of coffee ready)

Join Fizzle & Take The Course »

“Websites are effective when the target audience resonates with the message. Pursue a fancy design at your own peril.”
  or copy + Facebook

“If our message isn’t effective on its own, all that fancy design stuff is just blowing hot air up our own arses.”
  or copy + Facebook

Links Mentioned in the Video:

A Personal Note from Chase

I’m somewhat nervous sharing the ideas in this video outside of Fizzle. Putting it out like this leaves it open to the whimsey of people who aren’t putting their whole ass on the line for their business.

But I wanted to share this sentiment. I mean it. For those of us who do have our asses on the line, for those of us dealing with the fear and isolation and worry and anxiety and mania and excitement of stepping out of our comfort zones, hoping for something and executing on our idea, it’s for those people I share this.

I’ve seen too many hopeful entrepreneurs bamboozled and snow-blinded by bullshit about conversion and design and color and type and all this crap that could ONLY EVER MATTER AFTER you’ve found the frequency.

Instead, so many fiddle with the shiny, sexy things — how to amplify the frequency — and get distracted from the real, human, tangible, long-lasting guts of their business — the frequency, the need, the pain and desire and problem and solution and value… the story of the audience. (watch the video if that doesn’t make sense)

Do you feel like your whole ass is over the fire? We know one of the top mistakes in starting a business is going it alone. Don’t do it. You don’t have to.

It’s for those people — said fire-ass folk — that I shamelessly talk about Fizzle. Give your idea its best chance — check out and get into a community of online business builders just like you.

In fact, I’m so shameless I’ll put another one of those big green buttons in here. Don’t believe me? Just watch this.

Fire-asser? Don’t go it alone »

Deal with it. .

Course Description from Fizzle

I figured I should probably include this here since there’s no way to see it without signing up right now (also because I wrote it and i’m kinda proud of it). Here’s the course description from within Fizzle:

In this course we tackle the essential and most important elements of website design, from the most common mistakes through to the conversion system we used to create exceptionally high performing websites. (Chase has been the chosen designer of many big-time, successful founders like Pat Flynn, Steve Kamb and our very own Corbett Barr).

Whether you’re planning on doing it yourself or working with a designer, this course will give you the mindset and resources to put first things first and focus on what will deliver the best results (and besides that it’ll help you be the kind of client great designers love to work with).

Not only is it full of exercises, cheatsheets and checklists that will walk you through each step of the journey. We also showcase how to put these principles to work in a live-filmed redesign of! Literally. Chase & Steve Kamb worked together over a week, filmed all the conversations and presentations and made them available in this course to further explain the principles and ideas.

Life is too short to stress and strain about your website design. We’re thrilled to answer some of the most common questions we receive and share with you all our insights in this incredible course so you can get moving on the important stuff (and stop worrying about the rest). Let’s get into it!

Your Design Struggle

There’s a very real and valuable mindset shift in the video above. Whether you’re a Fizzler or not now’s the time to take the ball and run with it. I have two questions for you:

1. What is your message? Can you write it in one sentence? Try it out. Try out a few. Maybe we can give each other some feedback.

2. How can you use the ideas in this video on your site? What can you remove? Of what do you need to ask “does this help me communicate my message?” What needs to be edited or added? Let us know. Maybe we can swap some ideas.

Whether you’re a design whiz or so bad at colors and code you might break the internet, we can all put words on a page. What do you have to say?

Get the free guide to defining your audience
  • Amal Rafeeq

    Now that’s something I needed.
    Thanks a lot Chase.

    • Chase Reeves

      Awesome, Amal. Cheers, man.

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  • Peter K

    Hmm this seems like an awesome package.

    • Chase Reeves

      Hmm i think you’re right, Peter.

    • Nick

      It’s really, really good.

      There are a ton of other great courses and it’s only thirty bucks.

  • Jason

    It’s one of the most awesome package that I ever joined. Packed with useful information and you can’t go wrong with all the valuable information from successful founder in the blogosphere. It’s a real deal!

    • Chase Reeves

      Thanks, Jason!

  • Simply Paul

    Chase this video is just the push I needed to remove the silly themes (that I don’t even like because I know they don’t look right) I’ve been trying out on my blog that’s only a couple of weeks old. Now I’ve uploaded a clean theme and I’m going to commit to writing 30 posts before I even consider logos and themes and widgets oh my!

  • Carlie Hamilton

    Chase, I love your courses in Fizzle. You fizzle on screen!
    OK, sorry, that was bad.

    • Chase Reeves

      HA! Admittedly not your best work, Carlie… but the heart’s all there :)

      Thanks so much.

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  • Mike Kawula

    Sweet! Just had a ton of “plugins” and it did no good for my new site other than cause it to be terribly slow. Lesson learned.

    Great video and really enjoyed your interview few weeks back with Greg Hickman on Mobile Mixed discussing how to design a website, awesome.

    Entrepreneurial Successes ~ Mike

    • Chase Reeves

      Thanks, Mike! Cheers, man.

  • Tomas

    Incredibly annoying first five minutes of video. Silly voice. Idiotic mimics. Like speaking with teenage girl. Despite the useful information, could not watch it to the end of the video. Sorry.

    • Chase Reeves

      Thanks, Tomas.

  • Matthew

    Great content! I am preparing a weekly message for all my SEO clients and this is PERFECT for this weeks message. thanks for sharing!

  • mary fran w.

    So, I listen to your podcast and read this blog avidly, but when you claimed that you were going to share the secret to web design, I was sure that you were going to say something foolish. People always seem to misunderstand designers and design, as a professional web designer I hear about how what I do is unnecessary and frivolous often. But you hit it square on the head.

    Design is about the words and the message and getting those bits on the page for visitors to see. If you don’t address those basics, you have failed the mission. And really, design is visual problem solving.

    Design is not the fonts and the type scale and the style guide. That is the decoration. Just like you wouldn’t paint and decorate a house that is falling down without fixing it first, you should never decorate a site without building a strong & useful foundation – the content and I would go as far as to say wireframes/prototypes to determine functionality. (Although making it pretty doesn’t hurt once all the other stuff is in place…)

    Anyways, keep up the great content!

  • Matan Yungman

    What Justin wrote and the way you read it were both brilliant!
    Thanks Chase, great video

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  • Ekaterina Ramirez

    Message… message… message… I’m back from vacation this week and this video was a great energy booster for me to bounce back to working on my business. Thank you so much!

  • Omar Zenhom

    Hey Chase, love the bit about those with their ass on the line at the start! Priceless.

    If anyone is thinking if they should join Fizzle to check-out this course, I can tell you first hand that you can stop thinking because this is a no-brainer. I’m a Fizzler and have completed this thorough, well thought-out course and can testify this course is one of the best online courses I’ve every taken. The checklists and worksheets really helped me fully understand the concepts. It also forces you to get real and apply what you’ve learned.

    I’ve bought over 50 different “online business building” courses over the years, some costing up to $2,000 (I was desperate for anything that would help me). This course, along with the other courses at Fizzle, helped me understand things more clearly and has restored my faith in online business courses.

    Got nothing but love and appreciation for Corbett, Chase, Caleb and the Fizzle community.

    • Chase Reeves

      Thanks for the kind words, Omar! So pumped it’s working for you.

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  • Nick

    This course is amazeballs.

    Look it up – f**king balls made of amazing.

    • Chase Reeves

      I think you mean, “this course HAS amazeballs.” Thanks, Nick!

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  • Lalitha

    Thank you chase for the video. I will now really work to correct some designs of my own website.

  • Sam George

    Great video! I especially liked your bit at the beginning about the sexyness of the design, that was good for a laugh!

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  • Freelancer Web Designer

    Thanks for Sharing your Valuable information.

    Freelance Web Designer in Hyderabad

Up Next:

3 Story Tools Your Brand Needs (FS048)

Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you. In this episode Chase shares insights about story that can help your brand do just that, including:

The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

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