The view from the Gumroad/Fizzle opening party at NMXThird Tier Lessons

Third Tier Lessons

As I write this I’m literally in the bathroom at my hotel in Las Vegas enjoying a quiet moment before another night out with friends and conference goers. I’ll let you guess at the chair I’ve engaged.

A few weeks ago I wrote an article here at the Sparkline about the Third Tier theory of networking and growing more meaningful relationships at conferences. You can find that article here.

I put the theory to work in Las Vegas this weekend for the New Media Expo (NMX). NMX is a real big conference. I didn’t know what to expect, but I was thinking quite a bit about how, specifically, I’d apply the Third Tier stuff this time around.

For a little refresher: again, there are no fk’n tiers. But we behave like there are, paying special attention to those we think are cooler and more important — the Gary Veynerchucks and Chris Brogans and that specimen jackpot of a gene pool that is Lewis Howes (holy god, the facial structure on that guy!).

I remember there was a moment where about 20 of us we’re sitting at a lunch table. Included were some top tier folks like Pat Flynn and Amy Porterfield. There were no plans for the night… yet.

I knew I could spend the next 4 hours trying to be where Pat or Amy were (trying to get around the top-tier action) or I could look at those in my immediate friend group — Caleb, Justin, Michael, Mike, Nathan, Jessica — and make our own plans for a good night.

(More on this good night in a bit… it’s a doosey).

That right there was the Third Tier moment: do we sheepishly hedge our bets, hoping to be at the right place at the right time to hear about the party more important people than myself will be going to?

Or do we say “f’k it,” go all-in on this small and meaningful group of people and invest our night in each others’ company?

I call people who become aware of this tier stuff and actively choose to ignore it “Third Tier People.” We believe friendships always trump follower counts, that someone who is good to have a cocktail or coffee with is worth a thousand successful douche-bags. We go all-in on the third tier.

At a conference like this it can be hard to look back and pin point some favorite moments. I have 3, each of which taught me a thing about how it looks to do this Third Tier thing.

Third Tier Moment 1: Schvitzen-Walkin

After one lunch with some friends I decided to go on a little walk around the delightfully tacky Rio hotel (where the conference was happening). I wanted to do that thing old Italian men do where they walk around slowly and talk about wars or women or gardening… like ya’ do.

I pitched it to some friends and Michael Schechter said he was in. I’m a big fan of this self-labeled “schvitzy jew” of a dude. I could think of no one better to talk gardening with.

(Side Note: I took a bunch of pictures at this event. Michael is blurry in every picture, like some super-Jewish ragemonster, too molecularly active to take solid form for any single, photo-exposable moment. That’s the guy I went on this walk with.)

Here we are, Michael and I, a couple nobodies walking around where you’re NOT supposed to be in Las Vegas (outside), reminding each other that we do not have the answers, that we do not fit into the existing bento boxes of blogger/speaker/author types and that, because of those things, it makes sense we’re thrashing around looking for what feels right.

As Michael said, when you’re forging a trail (instead of following one) thrashing is the name of the game.

It was an exceptional conversation; one of my favorites.

The Third Tier is about that conversation… and that friend. We could have been trying to get with MORE people in MORE sexy environments shaking MORE hands and earning MORE followers hoping for MORE famous friends.

We opted instead for more depth, more meaning and a deeper relationship with one another.

People of the Third Tier are blind to status. They see earnest people trying to build things in spite of fear. Third Tier people lean in to those who are still figuring things out and speak a little encouragement there.

Third Tier Moment 2: Cornholing

One night Justin recommended we go to a place called The Golden Spike.

Turns out there’s a whole separate part of Vegas called downtown (or Fremont). It’s about a $20 taxi ride from the strip, but my goodness did I absolutely love this part of town. We sent out the group chat to our band of misfit third-tier renegades and we were off.

The Golden Spike was Cool™ — capital “C,” little TM. Tony Hsieh of Zappos fame purchased this place (and a bunch of others in downtown LV) and has turned it into a dream spot for chillout drinks and conversation, complete with a massive set of cornhole boards, pool tables, over-stuffed bean bags, darts and human-sized connect 4.

I walked into this place and hoped to god we wouldn’t have to leave for a long time.

(Side Note: it seemed weird to me that Tony, who knows his food and drink, would create this space and put absolutely NO effort into the cocktail menu and bar talent. My whole time in Vegas I searched the strip for a bar with a decent sweet vermouth for my negroni fetish.

I thought for sure the Golden Spike would have what I wanted. I landed there as hopeful as a dog at the beach only to be greeted by Martini Rossi sweet vermouth and a bartender who asked me “what’s a negroni?” Whatevs. It was still a good time. And they had La Fin du Monde!).

About 2 hours into our time at the Golden Spike, after the food and drink and corn hole, I took a look at our group.

We were at two tables, each table with about 5 people each (basically all people who’d never met each other before), each person at the tables totally engaged, laughing, sometimes telling some seriously vulnerable stories.

In fact, my table was a handful of dads talking about labor of all things. Not “labor” as in the political party in the UK, but “labor” as in OH MY GOD WHATS HAPPENING TO MY WIFE’S BODY!!?!?!?1!?

I’m proud to say the only sexy bits I talked about in Vegas were my wife’s.

I’m also proud to say I was able to talk about my son Rowan who didn’t survive it through labor earlier this year. These men around the table were considerate, caring and honest… the vulnerability they showed back to me was a sweet moment to have at a conference in Vegas.

People of the Third Tier aren’t afraid to get away from the crowds and create their own experiences (even if it means they won’t end up seeing someone famous). They end up finding surprising common ground with one another because they make space for each others’ real lives.

Third Tier Moment 3: Small Connections & Active Voices

Remember that doosey of a night I mentioned above? I was at a long lunch table with a bunch of people, some of them well known folks, all of us wondering what was happening that night.

I felt this decision point. I like Pat Flynn a lot. I want to get to know Amy Porterfield. I want to hang out with John Lee Dumas. These are people that people want to know, and I have the privilege of calling most of them friends.

These folks were down at the far end of the table from me. Around me was the crew I came to NMX with, Nathan, Justin, Mike, Michael, Jessica, Caleb.

It was a Third Tier moment. I knew it. I said as much out loud. Nobody heard it… i talk to myself a lot.

So I looked at my friends — this group of us relatively unknown but hopeful, earnest and caring builders of things — and I said, “I want to get a very good cocktail tonight. You guys in on that?”

“Yes” all around.

A note before I go on: I think there’s a special difference between asking “what’s going on tonight?” and “what do I want to do tonight?” Can you sense the passive vs active directions of those questions? Only one is active. I think this active thing is something Third Tier people learn to do more often.

A second note before I go on: I have the privilege of being close with Pat and John and so many of those well known people. They’re good friends. This story is not about not hanging out with them, but rather choosing to create a moment with a small group of friends when I had the chance.

I met Nathaniel in the halls of NMX earlier. Neither of us had heard of each other but I was surprised and delighted by his knowledge of cocktails and good food. I like that stuff too.

He mentioned a bar you had to text message to get in to. I had experienced this kind of thing in New York before, it was a memorable night. These bars are a little hard to know about, so I knew Nathaniel geeks out about this stuff the same way I do.

So I tag Nathaniel on twitter:

He was on it. We made plans to meet at the front of the Rio at 6:30. I was finally going to get that negroni :)

6:30 rolls around and our group of about 7 had tripled. Not only that, but all those well known people at the table came along as well!

Here I was putting together a little cocktail gathering with my friends and Pat Flynn, John Lee Dumas, Greg Hickman, Jason Van Orden and Amy Porterfield choose to join up as well.

What followed was an absolutely epic night.

The specific cocktail bar we wanted was closed but Nathaniel found another called the Vanguard Lounge. I call ahead as we’re shoving our massive group into multiple taxis.

“I’ve got about 25 people coming your way, any chance you can make room for us?” He told me the place was empty, come on down (it was a Monday).

I was in the last taxi with Tom and Arfan (two guys I’d met at the conference) and we arrived to a dark lil’ bar with a bunch of us internet nerds talking in little groups and ordering Moscow Mules (here’s a picture).

I took that picture like a proud papa of a new-born memorable night. It felt great to expose a bunch of new friends to something near and dear to my heart — well crafted cocktails.

So I did what any new dad does: ordered shots. 20 half-shots of Chartreuse green, coming up.

Side note on bartender theory: along with the Third Tier Theory, I have this other theory: if you want great experiences, make friends with the bartenders and baristas… these folks love to tell you where the best stuff is. Quickly, I’ll relay to you my battle-tested process for making friends with bartenders:

  1. Peruse the shelf for Fernet (prnounced fur-nett, not ‘fur-nay’). Order one and ask the bartender if you can buy him/her a shot of fernet as well. (Note: this sequence only works at good cocktail spots. Good ones have Fernet. The bartender’s face when you ask for one is usually a sign about how the rest of this sequence will go. Note: Fernet tastes like peppermint and motor oil.)
  2. Order a negroni. This is a classic Italian cocktail, typically not on the menu, but a well respected one… not one made famous by any TV shows or movies. Bartenders, more often than not, respect this decision.
  3. Close out right then and there and tip well. You’ll put in your card again later if necessary.

From there it’s normally very good vibes with the bartender. You’re not best friends for life, but you’ve gotten through the walls and into an actual relationship with the person behind the bar… these are good people to know.

Why? Because they’ll tell you where to go next.

I got to know Landon at Vanguard and he helped us find the one place with exceptional food that we’d be able to get this many people into. This place just happened to be run by the 11-time world’s best pizza winner… apparently that’s a thing.

After tasting the pizza, I believe it.

At the cocktail bar, on the walk to the pizza place where we were seated in two long tables right next to each other (I had called ahead), during the several hours of standing and drinking at the bar after eating… people kept saying how pumped they were to be there, how glad they were I put this night together.

And it all happened because I wanted a good cocktail and met a guy in the hallways.

It was an amazing night. Everyone was grateful, engaged, smiling. The 1st tier was mingling seamlessly with the 3rd tier and we proved the rule: there are no fucking tiers, only people you can choose to invest in.

Say it if you mean it:

When all’s said and done there are no tiers… only people you can choose to invest in.
  or copy + Facebook

#fuckstatus #followfriendship #freewilly

thanks for coming to our sessions

Thanks to all who came out to Caleb’s session on shooting better video and my session on making podcast sausage. My favorite feedback, hands down, has to be this one from Beth, the adorable blonde woman in the front row:

Thanks to all the Fizzlers who came

We had an awesome party on opening night and I wanted to say thanks to Jessica at Gumroad for putting that on with us.

Omar and Nicole also put together a buffet dinner for Fizzlers (where I met Quinn the shellfish carcass king and others). Thank you guys for putting this on, guys. Break a leg on Business Republic in 2014.

We also threw an impromptu cocktail hour for Fizzlers and I wanted to give a shoutout to all the Fizzlers who were there. (Let me know if I missed you).

To Sarah, Mel, Omar, Nicole, Scott, Brad, Quinn, Julia, Chris, Edwin, Sol, Jo, Ryan, Ryan (the doctor), Kaila, Steve Tuck (what’s your twitter, honky?) and of course Darlene I want to say thanks so much for saying hi and hanging out. Here’s to breakin’ some legs in 2014!

More cocktail tips from a Ferneting Fizzler

If, like me, you enjoy a well made cocktail, check out this site from Fizzler Chris Tunstall: A Bar Above. He’ll get you making your own in no time.

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  • Barron

    Great story/ies, Turkey! Sounds like it was a grand ol’ time, and nice follow-up to the theory post.

    Totally buying you a case of Martini Rossi sweet vermouth for your home bar.

  • Cory Huff

    This was an awesome time Chase! Thanks for this post and for being an awesome guy.

    • Chase Reeves

      Thanks, Cory! See you in portland.

  • Amber Hurdle

    Chase, I love this. Delightfully tacky is one way to describe the Rio. :) While it was a pleasure to meet and hangout with some of our industry’s leaders personally, the greatest stories and experiences came from hanging with the average Joes and Janes. I don’t fault anyone for trying to leverage the opportunity (I do, after all, teach my clients how to expand their influence to accelerate their success), that’s not what NMX was about for me. In fact, on Saturday night I, too, went to the strip for an amazing dinner at Caesar’s Palace with someone I’ve been dying to connect with for 7 months. We got back in time to support John at the Podcast Awards (he does lead my mastermind, so this was legit). Then when everyone hustled to try to get in to the party that night, a group of us from our mastermind went up to John & Kate’s suite and had an incredible 3-hour experience. I now feel like the people I support every day online are genuine friends to the core. It got deep! Now I love me some Chris Ducker, but I wouldn’t trade that experience for anything! By the way, thanks for the French Martinis at The Voodoo Lounge! We had fun kicking the weekend off slaying it on the dancefloor. :)

    • Chase Reeves

      Thanks Amber! The impromptu dancing was *definitely* a highlight for me.

  • Dan Franks

    Instant classic. Great meeting you Monday, even if it was for a bit!

    • Chase Reeves

      Dan! Your intro was superb (and your hair). Good to meet you, man. Keep dallas classy.

  • Brad Z

    Awesome post and great meetups in Vegas. When is Fizzle coming to NYC?

    • Chase Reeves

      We’re still lil’ guys, Brad… gotta make some more of that quan to get out there to NYC :)

      So good hanging with you in person, man. Cheers.

  • Brian Wingerd

    love your style fella – stay gold Ponyboy

    • Chase Reeves

      I did it for johnny…

  • Rex Williams

    I liked this post and I don’t even drink!
    I know what you mean, everyone wants to connect with the 1st tier, but the good first tier-ers will want to connect with the 3rd tier. So if you put together a great 3rd tier gang, they’ll want to hang with you.

    So you become a 1st 3rd tier (or maybe a 3rd 1st tier).

    Anyway, epic story.(Hope your leg didn’t fall asleep while you were writing. Those chairs in the bathroom aren’t made for long sitting sessions ;)

    • Chase Reeves

      Ha! Maybe that’s the new title: be a 1st 3rd tier (or 3rd 1st tier… you pick)

  • Corey Koehler

    Downtown (Fremont) is definitely where it’s at. Cheaper and for some reason it felt cleaner too. Just sayin. Either way sounds like a good time. Good stuff.

    • Chase Reeves

      Yea, I agree on the cleaner part. Also, cooler.

  • Sarah South

    Chartreuse Green = the perfect drink for a hippy like me. Thanks, Chase, for introducing us. ;) It was a night I will never forget.

    I’m so grateful to have such beautiful (and witty!) new friends. Thanks to everyone who was willing to put themselves out there and be human. True connection is the elixir of life, and this past weekend brought some life back into me that I had been missing.

    See you all in Portland!

  • Chase Reeves

    Corbett and I had the mexican one (vallet)… left much to be desired.

    Thanks Chris!

  • kimanzi constable

    I LOVE this post! When I started out online I tried hard to connect with the first tier, I thought that was the key to “making it.” After a few successes and many failures, I realized the value that comes from connecting with the third tier, I’ve moved beyond just connecting and made some life-long friendships.

    In the last year I’ve actually met 10 different people who I first met online and had two more stay at our house as they were passing through, it’s been amazing. Now our family is moving to Hawaii in April and we’ve extended an open invitation to so many real friends that we have made in the third tier.

    I’ve shared this post everywhere because so many people waste so much time thinking the first or second tier’s are the key to fame and fortunate. Make real connections and relationships!

  • Roger Williams

    Wow. Epic night. Epic post. I found myself in a similar evening last night. There was an organized group crowded into a wine bar. One guy had a Tesla jacket on, another with a pair Google Glass, and a woman who looked EXACTLY like Sarah Barthel of Phantogram. After I asked said woman, “Ever heard of the band Phantogram?” and got an earful, I went to find some matterful conversation. I found a third-tier group and was able to offer a lot of value – something I would not have been able to do with a first-tier group. At the end of the night I got: “you seem like someone I should be friends with”. Epic.

    • Chase Reeves

      Oh man, if I saw whats-her-name from Phantogram it’d be hard for me to say hi… huge crush on her.

      Awesome, Roger.

      • Roger Williams

        Hahaha…Somehow I KNEW you would!

  • Trixi

    Weird post. Doesn’t work for me at all. Only read the beginning before I started skipping. Does “schvitzy” mean sweaty?

  • Chase Reeves

    Michael the “Schvitzy Ragemonster” Schechter himself did what he does best… took my WHOLE THEORY about the third tier and summarized it — so much better than I could have — in one sentence: Reach over, not up. ==>

    (he also says a few nice things about the weekend).

    But seriously, I read that line, put my head in my hands and farted one of those little “well, I need to start this all over again” kinds of farts. Thanks, Michael. Now my kitchen smells like failure.

  • marcjohns

    I thought I was the only one who liked sweet vermouth! Really awesome post, Chase.

  • Bobbi Emel

    Hey Chase, I like your post and all, but what I really want to tell you is that I’m so sorry about Rowan. I can’t imagine how tough that was for you and your wife. I’m glad the people you were with took good care of you when you told them.

  • nanuu

    Reverse psychology name dropping?
    Is this a new thing?

    You call out the people you deem better than yourself as douche-bags, yet do nothing but vie for their attention along with others approval by writing this post — You first try and pretend like you’re above something as insecure and shallow as labeling the rest of us with ‘tiers’ and ‘status’, yet that’s essentially all you do.

    This reads like a childish highschool tale of the popular kids told from the perspective of a bitter computer nerd, who decades later is trying to get some redemption as he’s never fully outgrown the scorn that’s shamed him years ago.

    Guy, you are just as good as ‘they’ are, more importantly, there really is no ‘they’.
    If you’re part of Fizzle, you must be pretty damn good at what you do so put your Ego behind you, don’t let it get the best of you anymore.
    That’s SO 1998. (said in over dramatical self-mocking tone)
    It’s a wonderful world out here when you realize that we are truly all the same and there is no competition, the only thing that separates us is some of us ‘get it’ and some of us don’t.
    You never want to be the guy who doesn’t get it
    Nobody wants to be that guy
    You’re being that guy.

    By publishing this you’re bringing back the insecurities and fears we’re sure to have all shared as children at one point or another, and giving them new life within Fizzle.
    For newcomers to the wonderful world of internet marketing who read these posts, you’ve gone and tainted it with your personal struggles, leaving them with the taste in their mouths of not being good enough in a world of inclusivity (I swear that should be a word) where confidence, assurance and trust is needed like never before.

    You’ve even established yourself as better than they are, your potential new customer is, you separate yourself by claiming to be of the (still lowly) ‘third tier’ and stating of the ‘third tier’ they: “lean in to those who are still figuring things out and speak a little encouragement there”.

    I get that Fizzle/The Sparkline is in the middle of a facelift and creating a community is the end goal, but this is not the kind of community anyone would want for a growing business. It breeds insecurity and feelings of unworthiness for others who may not have previously viewed this situation as such.

    One thing I absolutely love about this site? The authenticity that is taught with.
    It keeps bringing me back. Granted, this post I’m chastising is authentic in itself, you’ve yet to come full circle and arrive at the point where baring all is beneficial to use as a tool to teach.

    I have to say though, you’ve proven you have writing skills if you truly banged this one out on the toilet as implied, but ease of reading aside and irony abound, all that you ended up creating whilst sat on the throne?

    Is a bunch of crap. ;)

    • Chase Reeves

      Well, i at least really like the last bit! :) This article is neither insecure nor is there real name dropping. I’m a guy with friends and a little reach thinking critically about what it looks like to do it well. This was my version of that… feel free not to read here in the future if you disapprove of my tone or approach.

      I’ve been unclear about the difference between a “douche bag” and a successful person… that’s not what I meant and I should clarify that. A douche bag is not someone more successful than me, but, rather, someone who would stab me (or others) in the back for more success. And “douche bag” was probably a poor term to use in this case… because what I really mean is “people who aren’t actually all that fun to hang out with…”

      And now I’m doing that thing when you reply to a commenter on the internet and try to win them over…

      I enjoy bringing insecurities out and exposing them. It’s the best way I know to make real progress. It’s why i love the comedy of guys like Louis CK so much. By acknowledging how hard some of this can be it’s my hope more people realize it’s hard for all of us, we’re all in it together, and there are no fucking tiers.

      • nanuu

        ‘..and now I’m doing that thing were you reply to a commenter on the internet and try to win them over’ def been there before :)

        To clarify though, there was no winning over to be done, I quite enjoy your writing style and your personality isn’t lost in the mire.

        In a roundabout way I was trying to do you a solid.

        Not to be confused with the backhanded compliment lol

        I can appreciate how you wanted to acknowledge how hard it can be for some of us, and that is something that needs to be addressed more often, not less.

        My interjection was with the approach, not the execution.
        (Now I just feel like one of those terds who uses big words to look cool.)
        I really didn’t even mean to, it just came out that way.

        Ha. See? Insecurities. Sneaky little f*ckers.

        Anyways. It’s kind of like you’re saying one thing, but doing another.
        With the no f*cking tiers thing. You created them. You told us about them and made them so.

        If you behave like they exist, and act accordingly, then they do actually exist.
        I think you mean they shouldn’t exist. Because well, they shouldn’t.
        It’s all in your perception, really, and my beef was by establishing yourself as an authority and then bestowing your ill begotten perception upon those you proclaimed lesser important and with whom you lean in to, well, that’s kind of a douche move.

        Canoe, not bag.

        A measure of success in business doesn’t equate popularity, social stature or importance and shouldn’t be professed if it was the case.

        I, and many others I’m sure, have never thought there to be social status classes amongst us internet geeks, apart from some being more successful and others still working on it.

        But now I do, and if I ever find myself at one of these things, and I feel unsure of my place and uncomfortable because of the thoughts you inadvertently put in my head?

        You can rest assured I’ll be looking for the guy with the Pineapple to be my drinking buddy, and you’ll be stuck with the likes of me telling Louis CK fart jokes to all the prettiest people in the room, all night long.

    • Amber Hurdle

      I thoroughly disagree. This was Chase’s authentic take on his experience. As others have said, the leaders of our industry (notice I didn’t say “stars,” my god, we’re talking about business here, not Hollywood) are approachable and aren’t looking for groupies. However, there is something to be said about focusing on getting to know people who haven’t become “business famous.” What type of community are we at all if we can’t openly talk about our business journeys, insecurities, wins, priorities, etc…? That is what the NMX community is all about — supporting each other. Even when are helping each other course correct we do so without tearing each other down. We serve each other. So I wonder, who did your comment serve?

      • nanuu


        My comment to the author, served the author. Go figure.

        When writing it I realized it wasn’t going to be read well by everyone, and I almost didn’t post it because I didn’t want to end up having inadvertently making a shit-sandwich out of his initial offering, but then I thought to how many more positive comments he’ll get out of it from those who didn’t understand my intent and want to make sure he knows he’s awesome, so I continued on my merry way..

        (Only those who’ve fought the beast and won will understand.)(So not supposed to be as dramatic as that sounded)

        I wrote it with an intent that was wonderfully received, I might add.

        He’s clearly a bright guy, and I don’t mean bright in comparison to unintelligent, I mean bright as in special.
        Ha, and I don’t mean short bus special either..

        It takes a ‘special’ something to get through those insecurities displayed and come out shining (that kind of bright)- too few people actually do it.
        Most spend their lives lost in the mire not even aware they aren’t living with authenticity (there’s that word again!) and awareness is a crucial part of growth.

        …which brings me to my intent: lending a commonly welcomed awareness. I say welcomed because as Chase said in his reply, bringing insecurities out and exposing them is really the only way to make progress, and I’ve been on the receiving end of comments such as mine before as well, and after the initial offence my damn Ego served me up, I was grateful it was brought to my attention because I was stuck in the mire without realizing it.

        It’s rather difficult to beat around the bush with a thing like insecurity, as it has the best self-defence deflection system known to mankind.
        Those of us who have endured the same struggle though, we can recognize a kindred soul and have the ability to take it out at the knees because we know how the fu*ker works.

        So I went for it.

        I wasn’t cutting him down apart from in the metaphorical knee cutting sense, but alas, I see how that could have been lost in translation as was the douche-bag.

        There ya go.

        *Side note- Chase if you read this, may I suggest to you instead, Douche-canoe? It’s a personal fav. You may find it satisfying for those scenarios where Douche-bag holds too much ‘oomph but the douche needs to be addressed.

  • Melanie Richards

    Awesome post man! Great summary and I agree with your theory full fledged! Fuck the tiers, eh! I was moved by how friendly, positive and generous everyone was. I showed up as a loner and left making great friends! Everyone was so genuine, was awesome to just goof-off without a care. Connecting with people, having meaningful conversations, sharing ideas (+ having them criticized) and joking around was definitely the highlight. The energy is still buzzing in me. What a way to kickoff the year! Never saw the strip, or that giant bidet, but I don’t even care. Yep, see you in Portland yall!

  • Jon D Harrison

    wow…I really need to be at NMX next go ’round. Great perspective!

  • Nicole Baldinu

    Thanks Chase! This was a fun read and a great re-cap of the conference. It was great meeting you finally too. I guess it all comes down to keeping it real and being authentic and I felt this from everyone I met there, hence, it was a ball :)

  • Tom Beans

    La Fin du Monde? Good man, Chase. Good man. And this quote is going on my wall:

    “We believe friendships always trump follower counts, that someone who is good to have a cocktail or coffee with is worth a thousand successful douche-bags.”

  • Mark Moran

    It was great to finally meet you. Random Scottish crap will be sent once I’m back home in Hawaii. Rooftop was impressive but man those speakers were loud! (Obviously nothing to do with the party and more to do with my age and noise tollerance. lol.) I went to both yours and Caleb’s talk and you both killed it.

  • Lindsey Simms

    I really enjoyed reading your post Chase.
    Today was orientation day for the kiddos at the daytime gig and I was ready to poke my eyeballs out of their sockets…but I snuck away just to read this post and I’m glad I did. I think this was the first time I ever read some of your meat and potatoes kinda writing where you’re sharing your life experiences outside of Fizzle.

    Ain’t nothing wrong with letting it all out and sharing how you feel.

    It actually made me feel pretty good because I write from a heartfelt place too. Honestly, I’m looking forward to going to a conference related to this stuff just because I like just being in my element with like minded people…but for now I haven’t gotten there yet so thanks for sharing the pics. Also I don’t drink alcohol but I can appreciate your passion for these quirky drinks I’ve never heard about..I am a tea fanatic myself. But I’m looking forward to blabbing about my own tea fascinations unabashedly, because someone might find that strangely interesting..but if they don’t, oh freaking well!

    A part of the privilege of doing the work to set up your own platform, is you can share your thoughts and ideas with the world. There will always be goobers in comment boxes somewhere or in an audience crowd somewhere who disagree or who think you’re long winded or lame or a dork or some other manner of un-cool for the way you choose to express yourself. It comes with the territory. You know what matters? I continued my Fizzle membership this month and will continue to do so.

    Picture me slapping a wad of 35 one dollar bills on the table saying BOOYAH, BABY!

    You’re on the right track. Keep sharing, buddy! #Dontworktoohard #Pressfieldinawifebeater

    • Chase Reeves

      Ha! Thanks, Lindsey… i’m rolling in $1 bills on my kitchen counter right now!

  • Mike Vardy

    It was awesome to get to hang out with you and so many others at NMX. Can’t wait to do it again.

  • Jolene Davies

    It was a super cool experience, and awesome to meet everyone in person!! Definitely looking forward to more conferences!! Thanks for the great re-cap!

  • Tal gur

    Less is MORE. Loved it, Chase. Glad you enjoyed Vegas.

  • Lindsay Wilson

    Classic post!! I feel like I’ve stumbled inside your head for a minute where an attention span is that thing you use to tether a surf board to roof rack. Would kill for a cocktail or ten now

  • Carlos

    What an epic night! It really is about relationships and investing in others, regardless of what “tier” their in. Love this story and love all the side notes!

  • ThatGuyKC

    Chase, I can’t get enough of your no-holds-barred, straight shooting, Fernet sipping love for people. You call it like it is, you make memories and it’s friggin’ awesome. Thank you for being real, raw and authentic.

    Didn’t make it this year, but I’m aiming to be at NMX next year. I’ll buy you a drink.

    • Chase Reeves

      Thx KC. Much obliged.

  • Stevetuck313

    Chase – You couldn’t have hit it on the head any better. There were soooo many great people at NMX it was like a buffet of super people. Everyone was very friendly , genuine , and wanting* to help and brainstorm ideas. I’m still high off of meeting people in meat/meet space.

    It wasn’t about your brand, it wasn’t about how far you were with your brand or if you had even started. It was simply about connecting with people you liked – people you could hold a casual conversation with, people you could have a few glasses of wine (until the staff kicked you out bc it was time to shutdown) , people you could go with to In-N-Out Burger and laugh until everyone was crying, people that you just had a good time around.

    I made it a point to not set my night plans and not hang with the same people every night just so I could diversify my connections and it ended up being a great non-plan. I had a blast in MEET/MEAT space and have now finally found people to form a mastermind group with.

    Awesome time all the way around. my twitter is @stevetuck313


  • Bree Brouwer

    You’re making me very anxious to attend next year, guys.

  • Teresa Capaldo

    Good read. I’ll reread it strictly for the humor. I didn’t attend NMX, but appreciate hearing about it in story form and glad you all had such a great time!

    The “Pants down” tweet is brilliant.

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