The Sparkline

For independent creatives and entrepreneurs building matterful things.

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The Sparkline is a blog for independent creatives & entrepreneurs from the guys at Fizzle.   Get Updates

A month before turning 29, after having spent the majority of my 20's working for five different companies, I finally decided to strike out on my own. In September of 2012 I said goodbye to what I hoped would be my last office job. In October, I created an online business that would teach entrepreneurs how to get started with online video.

Last week was the first part of an excellent series where we bring experts in to shed light on how they discover, define and target their audience. We talked about how this process can make the difference between a product/service/article released into crickets (people ignoring you) or released into the hearts and minds of an engaged audience (ready to buy something from you).

Q: What’s the secret of growing a startup? “You’ve got to start with a small, intense fire. Suppose you’re the Apple I. They only made about 500 of those things, so, all they had to do was find 500 people to buy these computers, and they launched Apple. APPLE!

There’s one question that can get to the heart of whether what you’re working on is a soon-to-be-failed side project or a business with a good shot at financial success. This is the question that kickstarted my career as a designer. After wallowing and fiddling with side projects for years, I finally grokked the bit I was missing.

Your brand could move people from bored, unmotivated, and ignoring you to driven, curious, interested, and dynamically involved in your business. Chances are that’s not happening for you. In this episode Chase shares insights about story that can help your brand do just that, including:

On episode 44 of the Fizzle Show we shared a bit at the end about some of the inbox management practices we've come to love. Below is a list of those and others that didn't make it into the show. Share your tips in the comments.

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