Get the Audience Guide
- Bullet point notes on interviews with 12 experts where they share specific tools and tactics they use.
- Worksheets and exercises to get to the truth about your audience so you can resonate and sell to them.
- The big list of questions to ask about your audience (including the two failsafe questions).
- Quick summaries of the most important concepts in customer development (that’s what the startup world calls it) to keep you on track (without wasting a bunch of time).
- Nothing to buy. You’ll get a PDF file sent straight to you.