The Sparkline — a blog for independent creatives and entrepreneurs building matterful things.

Learn how to set goals that actually stick The tuneup your website desperately needs
Foundations / Business

Learning to create effective and engaging content is one of the greatest skills you can bring to your business. Anyone can create content, but very few people can actually create effective content that creates true fans and customers.

If you haven't defined your audience you're, at best, leaving money on the table and, at worst, too clueless/blind/self-centered to create and land something valuable to others. In this course Chase shares why it's so important to define and understand your audience as well as how to do the digging, thinking and insighting (sp?) so you're able to create, serve and sell to your audience.

Winning customers and beating your competition all starts with differentiation. In this foundation series, you'll learn several essential ways to make your business or products stand out. You'll learn all about the Unique Selling Proposition, Positioning, Narrative, Personality and more, and how each differentiation strategy can be applied to your own site.