How To Supercharge An Existing Affiliate Site

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  • Use display boxes: This pre-qualifies the buyer and makes it easy for readers to convert
    • Good Title
    • Description
    • Image
    • Price (optional)
  • Trust increases conversions (i.e. “this is an affiliate link”)
    • Internal linking helps build trust
    • Lowers bounce rate
  • Copywriting around the link matters
    • Buyer should know where they’re going when they click
    • Link should be relevant (not tricking someone)
  • Good writing can make or break an affiliate site
    • Entertaining, helpful, personable, relatable, etc.
    • Grammar and spelling matter (Use Grammarly)
  • Content audits matter (SEO):
    • Eliminate irrelevant posts or combine into a single post
    • Find pages with “High Traffic” and “Low Click Through”
  • Clean up design
    • Make it a trustworthy brand
  • Increase page speed
  • Find underperforming posts
    • Find posts with potential using Google Search Console
  • Look for broken affiliate links
  • Find new affiliate programs
    • Link to products you’ve already talked about but haven’t earned a commission from yet
  • Track your links