The Technical Ins and Outs of Affiliate Marketing

This content is for Fizzle members only.

1. What’s Affiliate Marketing? (The Quick Basics, If You’re New)

  • Affiliate marketing is the act of earning a commission by promoting products that aren’t yours. You promote someone’s product to others and earn a commission for each sale.
  • If you get someone to make a purchase through your affiliate link, you are then rewarded by the company with a commission. That’s called getting someone to convert.

2. How Does It Work? The Technology You Need To Know

  • Impressions vs. clicks
  • Commission (% or flat fee)
  • URL parameters (your page)
  • Cookies (referral partners page)
  • Cookies vs. Sessions
  • “Cookie length” – How long affiliate codes are tracked depends on affiliate program
  • Fundamentals of links in HTML <a>
  • Rel = “nofollow”
  • Target = “_blank”
  • Event tracking in Google Analytics