Picking A Good Domain Name

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  • Old advice: You must choose a domain name that had your target keyword in it
  • New advice: Domain keywords don’t matter anymore (Google is smarter now) Don’t pigeonhole yourself to only writing about one thing.
  • Think ahead: How can you pick a website name that you can possibly expand? For example AllAboutFootwear.com vs. AllAboutCrocs.com
  • You don’t need to buy all the variations. All you need is a .com or a .co
  • Buy the domain for as many years as possible. Owning the domain name for several years signals to Google that you’re serious.
  • I buy all my domains through GoDaddy.com