Your Audience & Your Business

In this course Chase shares exactly how to do the research and thinking necessary to understand your audience (or “target market”) so you can build a thriving business by serving them.

Many people gamble with their business by spending a ton of time thinking and scheming behind closed doors.

But you can give your business a much better chance of success by investing time up front getting to know the audience, understanding their problems, their language, and their values so the chances of creating a successful business for that audience are much higher.

Quotables

“The difference between a successful business and a failing side project is defining and targeting the right audience.”

“The key is: get the right head, heart and data about your audience and make something valuable for them!”