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Essentials of Book Yourself Solid

  • The #1 System for More Clients and Revenue
  • Intro: Marketing Doesn't Get You Clients
  • 1.1: The Red Velvet Rope Policy
  • 1.1 PRO TIP: Dump Duds & Mind The Mid-Range
  • 1.2: Your Target Market, Their Urgent needs & compelling Desires
  • 1.3: Results & Benefits
  • 1.4: The Who & Do What Statement
  • 1.5: Developing a Personal Brand
  • 1.5 PRO TIP: The why you do it statement
  • 1.6: The 5 Part Formula: How to Talk About What You Do
  • 2.1: Credibility & Authority
  • 2.2: The Book Yourself Solid Sales Cycle
  • 2.3: The Book Yourself Solid Keep in Touch Strategy
  • 2.3 PRO TIP: The 80/20 Rule
  • 3.1 Perfect Pricing
  • 3.2: Choosing from 12 pricing models
  • 3.2 Pro tip: 3 Types of discounts
  • 3.3: Super Simple Selling: 4 part sales formula
  • 3.3 PRO TIP: letting it flow
  • 4.0: Pre Module 4 Check-in
  • 4.1: The Book Yourself Solid Networking Strategy
  • 4.1 PRO TIP: Managing Your Networking Strategy
  • 4.2: The Book Yourself Solid Direct Outreach Strategy
  • 4.2 PRO TIP: How to share what you feel
  • 4.3: The Book Yourself Solid Referral Strategy
  • 4.3 PRO TIP: More referral tips
  • Wrap Up:

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