Essentials of Book Yourself Solid
- The #1 System for More Clients and Revenue
- Intro: Marketing Doesn't Get You Clients
- 1.1: The Red Velvet Rope Policy
- 1.1 PRO TIP: Dump Duds & Mind The Mid-Range
- 1.2: Your Target Market, Their Urgent needs & compelling Desires
- 1.3: Results & Benefits
- 1.4: The Who & Do What Statement
- 1.5: Developing a Personal Brand
- 1.5 PRO TIP: The why you do it statement
- 1.6: The 5 Part Formula: How to Talk About What You Do
- 2.1: Credibility & Authority
- 2.2: The Book Yourself Solid Sales Cycle
- 2.3: The Book Yourself Solid Keep in Touch Strategy
- 2.3 PRO TIP: The 80/20 Rule
- 3.1 Perfect Pricing
- 3.2: Choosing from 12 pricing models
- 3.2 Pro tip: 3 Types of discounts
- 3.3: Super Simple Selling: 4 part sales formula
- 3.3 PRO TIP: letting it flow
- 4.0: Pre Module 4 Check-in
- 4.1: The Book Yourself Solid Networking Strategy
- 4.1 PRO TIP: Managing Your Networking Strategy
- 4.2: The Book Yourself Solid Direct Outreach Strategy
- 4.2 PRO TIP: How to share what you feel
- 4.3: The Book Yourself Solid Referral Strategy
- 4.3 PRO TIP: More referral tips
- Wrap Up: