Essentials of Book Yourself Solid
- The #1 System for More Clients and Revenue
- Intro: Marketing Doesn't Get You Clients
- 1.1: The Red Velvet Rope Policy
- 1.1 PRO TIP: Dump Duds & Mind The Mid-Range
- 1.2: Your Target Market, Their Urgent needs & compelling Desires
- 1.3: Results & Benefits
- 1.4: The Who & Do What Statement
- 1.5: Developing a Personal Brand
- 1.5 PRO TIP: The why you do it statement
- 1.6: The 5 Part Formula: How to Talk About What You Do
- 2.1: Credibility & Authority
- 2.2: The Book Yourself Solid Sales Cycle
- 2.3: The Book Yourself Solid Keep in Touch Strategy
- 2.3 PRO TIP: The 80/20 Rule
- 3.1 Perfect Pricing
- 3.2: Choosing from 12 pricing models
- 3.2 Pro tip: 3 Types of discounts
- 3.3: Super Simple Selling: 4 part sales formula
- 3.3 PRO TIP: letting it flow
- 4.0: Pre Module 4 Check-in
- 4.1: The Book Yourself Solid Networking Strategy
- 4.1 PRO TIP: Managing Your Networking Strategy
- 4.2: The Book Yourself Solid Direct Outreach Strategy
- 4.2 PRO TIP: How to share what you feel
- 4.3: The Book Yourself Solid Referral Strategy
- 4.3 PRO TIP: More referral tips
- Wrap Up:
1.2: Your Target Market, Their Urgent needs & compelling Desires
This content is for Fizzle members only.
Now that we’ve identified the kinds of people we want to work with, we can look at the target market we want to serve.
Jason clears up some language for us, gives us a handful of questions to ask ourselves, and shares some worksheets to help us develop clear target markets.