Essentials of Book Yourself Solid
- The #1 System for More Clients and Revenue
- Intro: Marketing Doesn't Get You Clients
- 1.1: The Red Velvet Rope Policy
- 1.1 PRO TIP: Dump Duds & Mind The Mid-Range
- 1.2: Your Target Market, Their Urgent needs & compelling Desires
- 1.3: Results & Benefits
- 1.4: The Who & Do What Statement
- 1.5: Developing a Personal Brand
- 1.5 PRO TIP: The why you do it statement
- 1.6: The 5 Part Formula: How to Talk About What You Do
- 2.1: Credibility & Authority
- 2.2: The Book Yourself Solid Sales Cycle
- 2.3: The Book Yourself Solid Keep in Touch Strategy
- 2.3 PRO TIP: The 80/20 Rule
- 3.1 Perfect Pricing
- 3.2: Choosing from 12 pricing models
- 3.2 Pro tip: 3 Types of discounts
- 3.3: Super Simple Selling: 4 part sales formula
- 3.3 PRO TIP: letting it flow
- 4.0: Pre Module 4 Check-in
- 4.1: The Book Yourself Solid Networking Strategy
- 4.1 PRO TIP: Managing Your Networking Strategy
- 4.2: The Book Yourself Solid Direct Outreach Strategy
- 4.2 PRO TIP: How to share what you feel
- 4.3: The Book Yourself Solid Referral Strategy
- 4.3 PRO TIP: More referral tips
- Wrap Up:
1.5: Developing a Personal Brand
This content is for Fizzle members only.
Your personal brand defines how you’re known in the world. Jason shares some insights about what your personal brand is and how do discover it.
Worksheet
Further Reading
- Connect With Anyone | Build a Personal Brand — “In this lesson we’ll cover how to build a personal brand that is consistent across your online social media accounts, emails, and even hand-written notes.”
- Start A Blog That Matters | Week 2: Name Your Blog and Develop a Killer Brand — “This week you’re going to name your new blog and develop a highly effective brand.”
- 8 Great Examples of Personal Domain Names in Action — “Having a personal domain name can be a great resource. Whether or not you have bought a domain that is your actual name, there are a lot of different reasons to do so.”