Introduction: The What, Why and How of Effective Content

Learning to create effective and engaging content is one of the greatest skills you can bring to your business. Anyone can create content, but very few people can actually create effective content that creates true fans and customers.

In this master class with Leo Babauta of Zen Habits (one of the biggest single-author blogs in the world), you’ll learn exactly how to make your content more effective, more engaging, more sharable and more valuable.

(download the course workbook for lesson notes and suggested actions)