Launches are important and shouldn’t be taken lightly.

In this course we’ll cover why planning a launch is so much better than just “putting it out there”, we’ll develop a launch plan that builds pre-launch buzz, we’ll discuss what types of content to create before during and after your launch, how you should invest the majority of your time, and set the date for your launch.

In the later lessons we’ll get into specific tips if you are launching something people will pay for, like a product or service, and we will even walk through a couple case studies of blogs we’ve launched or helped re-launched.

Whether you’re launching (or RE-launching) a website, show, product, or service the aspects are the same. In this lesson we’ll cover what those aspects are and what you should think about before you ever create a launch plan.

(download the course workbook for lesson notes and action checklists)