The Best Image Sizes

This content is for Fizzle members only.

What sizes should we make our images? What’s the best size for Twitter? Facebook? Pinterest?

The rules and best practices change as each social network tries different updates to their pages, but below are some links to help you. (I’ll keep this page updated as I find new information.)


The 3 image sizes Fizzle uses:

1. Square — Facebook image posts, Instagram — This is an easy one, maximizing the real estate in Facebook as well as the only size that Instagram uses. Go big on the image that you upload because both these sites convert and resize the photos for you (I use 1200px x 1200px). Here’s an example of one of ours: Travel gets you out of ruts.

  • Chase uses: 1400px by 1400px, like this. It’s huge but Facebook and Instagram scale it to multiple sizes for different devices.

2. Rectangle — Facebook link post, twitter — Facebook’s link posts (note the section below on this topic) have a special image size. Twitter crops the visible image like so. (Don’t you so badly want to see DiCaprio’s face?) That’s why we use a special rectangular size for FB link posts + Twitter images. Details on the size we use in this article. (I actually use a much bigger image size but the same ratio of height to width and the same percentage of padding on the sides and bottom as that article recommends.)

  • Chase uses: 1305px wide, 680px tall (with about 90px padding on the left and right and 40px padding on the bottom).

3. Tall — Pinterest — Tall images just seem to do better on Pinterest. Our friends at the Minimalist Baker concur. In browsing the Whole Foods Pinterest I can’t help but notice the difference in results between the long and short images. There doesn’t seem to be any limit to the ratio of these images. Just tall as you need them to be. (Notice how those long images don’t look so great on Minimalist Baker’s facebook page?)


Image size resources:

From Facebook: Content Sharing Best Practices“Use images that are at least 1200 x 630 pixels for the best display on high resolution devices.”

A good template: How to Optimize Your Images to Work Across Social Networks | Social Media Examiner — This one has some good insights on the right size of image to work across both Facebook and Twitter. We use this template (but much larger).

The Definitive Guide To Facebook Image Optimization For Articles & Web Content“To help you pull the in the perfect image we talked to Vojin Katic, Facebook Software Engineer, to collect thoughts on best practices and the future for images in articles.”

Some image size cheat sheets:


Facebook: share as a photo or a link post?

Should you share your beautiful social image on Facebook as an image or as a link post (with a big image)? Here’s the latest verdict and some supporting articles:

The Verdict: if you want clicks to your website, share as a link post with an image. “Link posts that use the built-in Facebook link format receive twice as many clicks compared to links typed into a photo update.” ~ Buffer