Step 1: Name Your Business

This content is for Fizzle members only.

The name you choose for your business matters. It can build trust and interest with your audience right from the start and live on as your business grows.

But a good name is hard to find. It’s not uncommon to spend weeks or months deliberating about which name to go with.

Your business name matters, and yet, a great business name won’t save a bad business idea and it won’t do all the hard work for you. In other words, your business name matters, but it matters a hell of a lot less than you still working on this business 5 years from now.

The name evaluator worksheet

We’ve seen the problem of picking a business name again and again. So we created a worksheet to help you. Everything we want you to know right now is in this article, jump over and get started on it:

Naming resources & tools

In the post above you’ll find a large list of resources. These are podcasts, name generators, articles, etc., that will help you through the process of picking your business name.

If you need a little more help with picking your name, definitely check those resources out (especially the 3 must-listen podcasts).

Buying Domains

Once you have your name picked out, the best way to solidify the choice is to buy the domains, or URLs, for your name.

Depending on your business name, you may need to purchase some kind of variation for your domain name. For example:, vs

Grabbing Social Media Real Estate

As long as we’re in the online real estate business, go ahead and grab your social media handles on each of the main platforms:

  • Twitter
  • Facebook
  • LinkedIn
  • Google+
  • Pinterest
  • YouTube
  • Instagram
  • TikTok
  • Others that interest you (e.g., Periscope, Reddit etc.)

Again, on many of these you may need to go for alternative versions of your business name. For example, when Fizzle first joined Instagram, @Fizzle was already taken, so we grabbed @TeamFizzle instead.

When to Just Go With It

There will come a time when choosing a name is the thing holding you back from making progress. You will have done everything else in the first phase of the roadmap, and this one. last. thing. won’t get out of your way.

When you know the name is the thing holding you back, it’s time to use the best option you have on paper and simply move forward. You’d be surprised how many businesses have done this and gone on to be wildly successful. (Apple Computers is one that comes to mind!)

Take your list of names, evaluate them by the guidelines above, make the best decision you can right now and move forward. There is much work to be done.