My Favorite Analytics Report: 4 Steps to Find Your Most Important Pages

Written by Chase Reeves

Sometimes the most trafficked pages on your site aren’t the most engaged-with pages. You could have a million people landing on a page they all immediately leave… within a second or two. That’s not the kind of performance you want from a page.

We want pages that work, articles and posts and content that people are enticed by, they’re reading, they’re taking it in and mulling it over and applying the learnings.

We call this “engagement,” and by focusing our efforts more towards this metric (than other metrics like “traffic” or “social shares,” etc) we could take our businesses in much stronger, sustainable and profitable-over-the-long-haul directions.

A few months back, Tony Haile wrote an excellent article for Time Magazine about the importance of these kinds of “engagement” metrics.

“We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading. We race towards new trends like native advertising without fixing what was wrong with the old ones and make the same mistakes all over again.”

It’s a great article. Well worth your time (and I’ve included a link to it below) but first, let me show you how to run this report.


The Engagement Report

I’m going to show you a simple report I ran in Google Analytics to determine what the most engaged with posts on this blog are.

(Maybe that way I won’t get all preachy about why you should focus more on “engagement” than any other metric.)

We want to find pages that are BOTH high traffic AND high engagement.

  • We don’t want high trafficked pages with very low engagement.
  • We don’t want pages that are high engagement but low traffic.

Traffic is easy to measure… it’s the number of visits to any particular page.

Engagement can be a little trickier to measure, but not all that difficult. Let’s simply use TIME on the page.

The assumption we’re making here is: the more time a person spends on a page, the greater the likelihood that they’re actually reading/watching/listening to the content… the greater the likelihood that they’re engaged, that they may come back again, that they may become an avid fan and loyal customer.

So here’s how to find which pages on your site are performing best.


1. Set a long date range. Open Google Analytics and set a long date range. I want to find the best pages across the site no matter when they were published.

analytics report finding your most engaged with pages


2. Navigate to Behavior > Site Content > All Pages.

analytics report finding your most engaged with pages


3. Click the “Comparisons” little dingus… then choose “Avg. Time on Page as your secondary metric. The picture here should clear this up:

analytics report finding your most engaged with pages


4. Note all the green bars!

analytics report finding your most engaged with pages

Here’s what’s going on:

  1. From the top of the page to the bottom you’re seeing your highest trafficked pages.
  2. On the right, the green bars are showing you which pages visitors are spending more time on.

I’m not sure what you’ll feel when you look at your own data on this, but I felt a surge of confidence about those articles that were performing best.

Based on this report, the long amount of time we’re looking at and the significant number of both visitors and posts on our site, I could feel extremely confident putting these posts in front of people.

In fact, I took the top 20 or so posts and added them to a new page listing the most popular posts at The Sparkline.

It feels really good to be able to say with confidence, “people read the crap out of this post, more than other posts on this site… it can’t suck that much. You’ll probably like it.”

So, there you have it. Now it’s your turn.

When you run this report… what insights do you land on? What changes will you make to your site as a result? I’d love to hear your thoughts in the comments below.

And here’s that great Time article I mentioned above.



Earn a living doing something you love.

Grow an audience and get paid for your work as an independent creator. Fizzle is where creators come to learn, share and make progress toward their online dreams.

I’ve taken a lot of courses and been involved in several paid communities since I started my business, but I’ve never ever felt like anyone CARED as much about seeing my reach my goals as the Fizzle Team. They show up for me as much as I show up for myself. Thank you SO much, you guys!

Claire Pelletreau
ClairePells.com

📓 Articles & Announcements

  • Introducing Fizzle 2.0

    Today is an exciting day for Fizzle. We’re announcing a complete refresh of Fizzle, including every aspect of our user experience – courses, content, live events and more. Since we first opened Fizzle in 2012, we’ve provided thousands of entrepreneurs and creators with training, coaching and community. Today, this refresh marks

  • The Secret to Creating Consistent Content (that nobody’s talking about)

    Hands up if you easily create consistent content week after week without fail. My guess? Since you’re reading this article, that’s probably not the case.   But despite what you may be thinking  – you’re not alone.  Lots of

  • How to Start a Blog (The 5 Most Essential Steps)

    Starting a blog can be a life changing decision. I started blogging on a sabbatical while road-tripping through Mexico one year, and had no idea just how much my life would change as a result. Because I started a blog, I have: Reached millions of people Made friends around the

🎙️ Podcast Episodes

  • The Golden Age of Creators with Barrett Brooks

    Barrett Brooks is COO at ConvertKit, which is a email marketing software for creators (authors, musicians, chefs, filmmakers, comedians, YouTubers, etc.). In this episode, Barrett goes into depth on how to own the relationship between your audience independently of social media and other platforms. By creating your own website, and

  • “Traveling Light” with Chase Reeves

    Today we have former Co-Host and Co-Founder of The Fizzle Show, Chase Reeves! We catch up with Chase today as he embarks on his own podcast journey with his new show: “Traveling Light,” where he explores the ideas, lifestyles, and habits of pop creatives, thinkers, and makers

  • Life Profitability: Measuring What Matters with Adii Pienaar

    Adii Pienaar is founder of WooCommerce and Conversio, both of which he successfully sold. In his new book Life Profitability, Adii gives us a new perspective for becoming self-aware, recognising your values, and understanding your impact.