Defining Your Audience

A handbook for clarity on your target market, ideal client, tribe, avatar, persona, whatever the kids are calling it these days. Exercises, worksheets, tons of clarifying questions and 12 interviews with experts on the topic.

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What’s Inside:


Bullet point notes on interviews with 12 experts where they share specific tools and tactics they use.

Worksheets and exercises to get to the truth about your audience so you can resonate and sell to them.

The big list of questions to ask about your audience (including the two failsafe questions).

Quick summaries of the most important concepts in customer development (that’s what the startup world calls it) to keep you on track (without wasting a bunch of time).

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