It’s “Just Ship It” time again! Today is Day 12 of 30. You have 18 days left until launch. In this installment, we’re going to start building buzz and gathering interest for your product.
MailChimp: Send Better Email — we highly recommend MailChimp for building and running email lists. You can sign up for free, and MailChimp is both powerful and easy to use. We use it for every list we run at Fizzle.
Notice that these pages are both simple and direct. The point is to clearly communicate what your product is about, and to direct people to sign up to be notified when it comes out.
Your landing page should have:
For in-depth instructions on how to develop the copywriting for your landing page, check out Nathan Barry’s Step-by-step Landing Page Copywriting article »
Check out our sign-up page for the Just Ship It challenge »
No graphics, no fancy design. Just a basic white page with text and an email signup box.
This example is incredibly simple, and yet it has a 64% conversion rate.
The important thing is to make sure what you write on the page appeals to your potential customers. Create a compelling headline, story and list of benefits and people will sign up.
There is landing page building software out there, but you honestly don’t need it right now.
Simply create a page with your blog software and start typing.
If you have a blog, write a blog post pre-announcing your product. Give people some background and direct them to the landing page. Here’s an example of how we did this for the Just Ship It challenge »
If you don’t have a blog (hint, hint), it’s not too late to start. You can start blogging about your product now, and post along the way as you create your product, sharing some of the valuable information that will be in the final package.
If you’re taking this challenge but don’t have a blog yet, you’ll need a place to publish your landing page. For this we recommend a self-hosted WordPress site.
The people at Bluehost are offering an incredible deal to Fizzle members and people taking the Just Ship It challenge. You can get your WordPress site set up for just $3.95 a month, including a free domain name.
Bluehost has a 1-click WordPress install, and you can be up and running in 10 minutes.