Adding an opt-in incentive to your website and social accounts can make a massive impact on your email list growth and customer engagement.
Up until recently MailChimp made it difficult to do this well, but now that’s all changed.
Though we love tools like ConvertKit for more advanced blogging and online business, it’s hard to beat MailChimp’s free account for new projects.
In this post I’ll teach you exactly how to do it not just for one opt-in incentive, but for as many as you’d like.
Note: it’s important you remember what you name this field. I recommend give it a name with only one word like “GIVEAWAY.”
Note: it’s important you remember what you name this field. I recommend you give it a one-word title/ID like the one I use in the example. BUT make sure that it describes the freebie. If, for example, it’s a PDF shopping list for a week of plant-based meals, a good ID might be “PLANTSHOPLIST” or something like that.
Note: I don’t walk you through the details of how to create this email yourself, but if you’ve used MailChimp before it will look familiar to you.
Note: each automation sequence needs to trigger from a UNIQUE freebie ID. So, for example, if your first freebie was “PLANTSHOPLIST”, your next freebie would need to be different from that one.
Note: there is one important piece of the embed code we need to look through and find. It starts with
input type="email". We’re going to paste something in after that line.
Note: below is the special line of code to copy and paste into the form in the place we identified in step 3.5. YOU WILL NEED TO CHANGE THE VALUE SETTING TO MATCH YOUR FREEBIE ID.
<input type="hidden" name="GIVEAWAY" value="YOUR_FREEBIE_ID">
To continue the example I went with in the notes above, you would change the last part of the code to
Note: remember, we’re going to place that code just after the line that says
Note: you might need to check your email and “Confirm” your subscription before MailChimp will mark your email as a new subscriber.
Note: you can search for the email address you added by clicking the magnifying glass.
Note: you can also double check the automation you created in step 2.1 if you don’t have the email yet. There you can see if someone is “in the queue.”
Note: just be sure to set the correct value for the freebie ID in each of the forms.
Creating things like this in ConvertKit is a bit easier, and ConvertKit definitely comes with more powerful features for bloggers, but it’s hard to beat MailChimp’s free acount when you’re just starting out.
Now that you have the TOOLS, it’s time to tuneup your STRATEGY for serious email growth. We have free training to help you do it.
Check this graph out:
Notice what happens starting in October, 2014: serious, consistent growth.
This is the kind of growth you need to have in your email list, and we’re about to teach you how to do it.
We created a 7-day “grow your email list” challenge. In it we explain to you exactly what happened to us, and how we jump-started our growth. We don’t want you to make the same dumb mistake we made, waiting an entire year to finally do something to grow your list.
This 7-day challenge will guide you, step-by-step. We’ll tell you exactly what to do to get your list growth on track, in one email a day from us for seven days. We’ll show you specifically what you need to do to create an irresistible offer people will jump on. In this challenge we’ll cover the creative, the tech and the marketing.
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Enter your email address in this box below to start the challenge:
[subscribe page=”7-day-email-challenge” headline=”Grow Your Email List in 7-Days” button=”Start the Challenge” giveaway=”emailgrowthcourse” subscriber_link=”” quote=”Don’t miss out on more email subscribers. Let us guide you to consistent, healthy email list growth in 7 days.”]
Start our 7-day challenge and we’ll guide you step-by-step to grow your email list. Here’s what you’ll get:
Enter your email and you’ll get the first lesson right away:[/subscribe]
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